ASSIGNMENT 9: PERSONAS AND SCENARIOS

Personas and Scenarios

Steve Steep (Adventure Recorder)
Darla Garcia (Family Historian)
Sarah Jones (Distance Communicator)
Jake Parker (Event Cataloger)

Steve Steep (Adventure Recorder)

Steve Steep is a 22-year-old senior at UC Berkeley studying Molecular and Cell Biology. He’s still not totally sure what he’ll do after he graduates, but right now he’s thinking he’ll get a job at one of the biotech companies in the area.

Steve studies hard but also like to have fun. He usually dresses in shorts and a t-shirt, even in the winter, and wears his curly blonde hair in a ponytail. He’s an avid mountain biker and backpacker, and his physical adventures are always taking him to picturesque locales. He always wears his camera phone on his belt—whether he’s studying, working, or playing—and is always ready to whip it out to take an especially pretty, interesting, or entertaining shot.

He has a girlfriend named Gina. He met her in a Biochemistry class his junior year and they’ve been living together since last summer. They like to take weekend trips to different places in California—the mountains, the ocean, or the redwoods. They end up taking lots of photos on these trips. Steve and Gina could put together a good narrative of their relationship by choosing from the photos stored on the PC they share at home.

Steve works in a lab on campus studying the genetics of fruit flies. The people he works with in the lab are really good friends, and most Friday nights the will go out together to a bar near campus. Steve has amassed an entertaining collection of digital photos taken with his camera phone at these weekly outings, and tries to share the funnier ones with the rest of his lab group.

Steve's Goals:

  • To takes lot of pictures of his outdoor adventures so he can catalog his accomplishments.
  • To be able to post the coolest photos as online galleries so he can impress his girlfriend, friends, family, and potential employers.
  • To be able to have his photos filed away quickly and easily from any place in the world, be in the middle of the city or on a Sierra Nevada mountaintop,
  • To be able to easily catalog his photos by the place were taken.

Steve's Scenario:

Last summer, Steve and his girlfriend Gina took a three-week trip around the southwestern United States visiting national parks and other sights, including Death Valley, Hoover Dam, and the Grand Canyon. They brought along their bikes and hiking gear so they could do a lot of exploring at the places they visited. Steve also brought along his camera phone, and he and Gina took hundreds of digital photos with it during the trip. They could have the pictures automatically transferred from the camera to the PhotoCat management system anywhere in the southwest where these was a mobile phone reception. (When he took pictures in some of the more remote regions, he’d have to wait a day or two to have the photos uploaded.) Another nice feature was he could mark some of the uploaded photos as publicly viewable on his PhotoCat account. Friends and family could visit his PhotoCat page periodically, see the latest photos, and track his and Gina’s progress without having to wait for a phone call. The photos were of a little lower quality than those he could take with his digital camera, but the sharing features made the tradeoff worth it.

A few days after Steve and Gina returned home, they logged into their PhotoCat account to revisit the trip highlights. Using the metadata-based filtering system, they could easily view just the photos taken in the southwestern United States as well as subsets from the particular towns and national parks where they stopped. (The phone had automatically added GPS and Cell ID metadata at the time of capture and was able to match the coordinates to a remote database of geographic locations.) Some of their favorite photos were of a funky rundown auto shop where their Ford Focus was towed after the radiator blew along Route 66 west of Albuquerque. Gina snapped the photos with the camera phone while Steve talked to the mechanic. A print of one of the photos hangs in the living room of their apartment. After they got back from their trip, they sorted through all the photos and picked out the best 50 or so to caption and post as a custom gallery on the PhotoCat site for friends and family to view.

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Darla Garcia (Family Historian)

Darla Garcia is a 33-year-old stay-at-home mother of a two-year-old son, Mario. She’s married and lives with her husband and son in a humble, two-bedroom bungalow in Albany. She has a degree in Art History from UC Berkeley and worked for an architecture firm after college, but hasn’t worked since Mario was born. Her husband Carlos is an executive at an environmental consulting firm and brings home enough money for the family to make do on one salary.

Darla prides herself on her technical expertise when it comes to the Internet. What she knows, she’s picked up on her own by reading how-to books and surfing Web design sites. She maintains a Web site for her family, where she posts lots of pictures of her son so distant relatives can view them. She also maintains an e-mail list for her mother’s group, “Hip Mommies of the East Bay.” She hosts her site and e-mail list through a small mom-and-pop ISP in Berkeley.

She bought a camera phone a year ago because space in her diaper bag is at a premium. She needs a phone to coordinate play dates with other East Bay moms and keep in touch with Carlos. She needs the camera so she can capture milestones in Mario’s life. With a camera phone, she meets both needs with one device.

Her husband Carlos works long hours during the week. On weekends, he likes to watch sports on TV and take Mario out for hikes in Tilden Park. Although he uses a computer a lot at the office, Carlos is perfectly happy to delegate the technology duties of the family to Darla. Darla is the family’s link to the digital world.

Darla's Goals:

  • To take lots of photos of her son.
  • To have her photos filed away in a safe an easily accessible place and to be able to easily retrieve the photos later.
  • To be able to tell when and where the photos when taken when she retrieves the photos later.
  • To be able to share her photos of her family easily with distant relatives, some of whom may not be technically savvy.

Darla's Scenario:

A few months ago, Darla enrolled her son, Mario, in a new and exciting half-day program called “Play School”. Play School is a day care program that is designed to help children learn how to play with other kids in a fun and stimulating learning environment. Darla is happy that Mario will have the opportunity to interact with other kids his own age, but is sad because this will be the first time she will be apart from him for more than an hour or two since he was born.

Darla and her Husband Carlos have planned to take Mario to his first day of Play School together. They as parents think this will be a memorable moment in their son’s life and do not want to miss out on the experience.

The morning arrives; Darla gets up early to make sure everything runs smoothly so Mario will be on time for his first day of Play School. Everything runs without a hitch, she even makes Mario his favorite breakfast of scrambled eggs and ham. As Carlos eats breakfast with Mario, Darla grabs her camera phone “smile boys”. Darla looks at the photo happy that she could capture the moment.

After breakfast Darla goes outside and pulls the Volvo out of the cramped garage. She gets the car seat from Carlos’s Taurus and belts in into her car. While Darla is outside, Carlos puts Mario’s coat and shoes on and brings Mario outside. Darla takes the opportunity to take a picture of Carlos and Mario on the front stoop of their house “awhh you put on his red jacket” she says to Carlos.

Darla sets her camera phone on the top of the car and starts to put Mario into his car seat, all of a sudden she hears “click” Carlos has snapped a picture of her and Mario. Darla is happy she got into at least one of the pictures, and knows that if it is unbecoming she will just erase it later.

The family drives off heading to Berkeley and the Play School site. When the arrive Darla takes a picture of the room as Mario runs off to play. After dropping Mario off at Play School she drops Carlos off at work.

When Darla arrives home she decides she wants to look at the pictures and send them off to her mom in New Hampshire. She logs into her PhotoCat account and sees the four pictures taken that morning waiting for her. “Oh that is awful, its one big blur”, she says when she realizes that Carlos had not held his hand still while taking a picture. After deleting the bad picture Darla selects the remaining three pictures and labels the group as “Mario’s first day at Play School.” She then shares the picture with her mother and Mario’s aunt Juanita.

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Sarah Jones (Distance Communicator)

Sarah Jones is a 19-year-old freshman that has moved from Atlanta, Georgia to attend UC Berkeley. She lives in an apartment with three other freshmen that are some of her main friends on campus. She hasn’t decided what she is going to study but she is leaning towards psychology because she enjoys social interaction—even if she is sometimes a little shy. She bought an inexpensive camera phone with a one-year contract when she first moved to the Bay Area to serve as a way to keep in touch with her friends and family back home. The camera fits in nicely since she didn’t previously own a digital camera and her parents agreed to pay the bills as long as she stayed within the minutes allowed in her service plan for her phone.

Sarah feels comfortable using technology and knows how to use the Internet and her Windows notebook. She uses the Internet to communicate with her far-away friends—most of whom go to Georgia Tech—by posting pictures and observations of her new surroundings on blogger.com. The Picassa software she uses uploads her blog pictures for her. She spends an hour or two every day posting pictures, writing, and commenting on the blogs of friends. She adds ordinary things to her blog such as pictures of April, her flamboyant roommate. She is also likely to post pictures of things such as the guy she has a crush on but has barely talked to, a blouse she wants to buy, or the strange guy she saw yelling “happy, happy, happy” on campus.

Sarah organizes pictures on her computer by date. She sometimes renames pictures if they contain something significant, but she doesn’t do so often or consistently. She uses Picassa to scroll through her pictures by date when she needs to find more “appropriate” pictures to email to her parents and older brother. At this point she has over 1,000 pictures since she takes pictures every day and keeps all of them. Organization is starting to become a problem because of the sheer numbers.

Sarah's Goals:

  • To take lots of photos throughout the day so she’ll have some that express her current experience and environment.
  • To review the photos taken most recently so she can upload the ones she likes best to her blog for the day.
  • To see many recent photos in one place so she can select the most appropriate ones for emailing to her family.
  • To find pictures of her Berkeley friends and scenic pictures for emailing to her family.

Sarah's Scenario

It is now the middle of the semester and Sarah is working with her study group for her Psychology class to generate discussion questions for class. During a break in studying, Sarah pulls out her phone, and demonstrates it to Jason by taking a picture of him. She shows him the picture on the phone, but offers to email it to him.

During the day and on her way home Sarah takes some additional pictures: a squirrel; a friend with her mouth full at lunch; the Campanile in the rain; people with umbrellas. In all, she ends up taking 11 pictures before she gets home that night.

Her pictures automatically upload to PhotoCat and she views the thumbnails when she gets home. By default, PhotoCat sorts the pictures by time so it’s easy for her to find the recent pictures she wants to include. She creates her blog for the day and writes about Jason; she knows her friends in Georgia will be interested to finally see a picture of him since they’ve read about him in her previous blogs. She inserts an image link for each thumbnail she likes from the day into her blog. When she clicks a link near each thumbnail in PhotoCat, it automatically copies the needed HTML code to the clipboard ready for pasting into her blog.

Next, Sarah makes sure Jason gets a few pictures in his email. She sees the picture of him that she wants to share towards the top of the thumbnails and she also shares a few of her more artistic pictures. She remembers one picture she took of Alcatraz that she especially liked. She finds “Alcatraz” and finds a picture from her trip there. It isn’t the exact picture she wants, but she quickly spots the correct one since the thumbnail is only a few lines below. After selecting the pictures to share, she enters Jason’s email address and composes an email to him (on the PhotoCat site) that will notify him of the photos he can look at online. Now Jason can follow a link automatically included in his email to view the pictures she has shared.

She decides to send some pictures to her family while she’s using PhotoCat since she hasn’t been in touch with them for a few days. She selects some recent pictures, enters the email address and sends them a note with a link to the photos from PhotoCat. She doesn’t include the picture of Jason since she’s not sure what they would think of her crush. She isn’t worried, though, since PhotoCat only shares the photos are selects doesn’t allow browsing of other photos unless she intentionally shares them.

She finishes up for the day and logs out of PhotoCat.

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Jake Parker (Event Cataloger)

Jake is a 23-year-old senior in college and is part of the fraternity Sigma Sigma Lambda. He lives with 16 frat brothers in the frat house, and true to reputation, he parties hard on the weekends. However, he mostly focuses on school work and his geography classes (his major) during the week to try and maintain reasonable grades. His social life revolves around parties, meeting new people as well as enjoying the camaraderie of his frat brothers. He was going out with a girl named Mindy for a while but broke up with her a few months ago. Now he’s playing the field.

Jake is less computer savvy than many people his age since learning how to use computers was never a high priority for him. He could always find something he’d rather be doing, and for that matter, he usually had people that could help him, so he knows how to use the basics of the operating system, how to browse the Internet, and how to send email, but not too much more. He uses a computer in the common area of the frat house. He doesn’t own one himself.

His parents gave Jake a digital camera for his birthday but he doesn’t use it much. Shooting pictures of high-quality isn’t too important to him. He sometimes takes the camera along if he is going on an extended outing such as a ski trip, but mostly he just carries a recent-model camera phone. He’s had his current camera phone for about a month and his previous model for about 6 months. He has saved over 500 pictures from them.

He finds himself snapping pictures of his friends in “compromising situations” so that he can give them friendly hassles later on. He always takes a few pictures of the fun times with his buddies when he goes to bars, clubs and to parties. He forgets to download the pictures to the computer until his camera gets full every week or two. Then he muddles through downloading. He likes to get pictures posted to the private area of the server for his frat so he can show how much fun he’s having.

Jake rarely looks back on photos that are much more than a month old, but he figures he’ll take his photos with him on a CD when he leaves university so he can remember the good times.

Jake's Goals:

  • To post his pictures on the Internet so he can increase camaraderie with his new friends, fraternity brothers and social contacts.
  • To print his pictures as a source of joking and fun for use with his frat brothers who live in his house.
  • To limit access to certain pictures for viewing only by his fraternity brothers.
  • To easily find more appropriate photos for very occasional emailing to his more casual friends and family.

Jake's Scenario

Tonight is just like any other Thursday night at Sigma Sigma Lamda (or "SWILL" as it's affectionately known amongst the brothers)--everyone has finished their last class of the week and Friday, as always, will be a relaxing day off. Thursday night, however, means good times and Jake Parker is ready to blow off some steam with his frat brothers after miring through another week of classes, readings, and Professor Myers.

Everyone is going to be at The Vid tonight for their customary two dollar pitcher night. After getting a call from his friend in the Sigma Mu house, Jake pockets his phone, throws on some flip flops and walks down there with his buddies. After a couple of pitchers, Ronnie, as always, is in rare form. He stands on the bar and begins his George Bush impersonation.

"Oh, man, this is priceless." Jake pulls out his camera phone and takes a couple photos of Ronnie from different angles.

The night continues. Jenny shows up with Amber, Morgan, and Sarah. As an excuse for a friendly smile and some harmless flirting with Jenny, Jake flips open his phone and tells the girls to smile. The link arms, raise their glasses, and grin. Jake winks at Jenny and takes the shot. The girls gather around his phone and giggle at their photo. "Hey, I'll send you this one tomorrow," Jake tells Jenny. She smiles and laughs. "Okay!"

By the end of the night, the girls have left and the boys are left to their own devious devices. Ronnie can't help but plot against Mike, who has challenged his capabilities a little too strenuously. Mike has fallen asleep at the corner table in the back of The Vid, head in his hands, slouched on the table peacefully.

"Here, man, let's get him!" Ronnie urges, and before Jake knows what's happening, Ronnie gently places Mike's head in a bowl of pretzels, balances an empty pitcher on his head, and carefully rests Mike's hand in a ramekin of ketchup. Snickering, Jake clutches his sides, barely able to control himself as he flips open his phone. He takes countless pictures, snapping shots until he reaches the limit on his phone. "This is great!" Jake laughs with his buddies. "Priceless," they agree.

The next day, Jake rolls out of bed around noon and, shaking the sleep off, pads down to the communal computer in the frat living room. One by one, he sends his camera phone pictures to his PhotoCat account. He then logs in to PhotoCat and browses through his collection, pleased to see that he took about 20 pictures last night, as well as 15 or so from various times in the last three weeks. As he browses, Jake is pleased to see how many of his friends from last night are listed along with each photo; while he doesn't know how it works exactly, the bluetooth recognition in his phone has captured the presence of others who were with him at The Vid last night and PhotoCat has made use of that metadata.

When Jake is looking for a particular photo, he likes to remember the event he was at when he took the picture. He considers last night as "Thursday at The Vid," which is a pretty standard institution to him and his friends. Photocat's interface allows Jake to easily find Mike's funniest photo: the location of the thumbnail image on a map lets Jake know the photo comes from the block where The Vid is located, and the date tells Jake that it was last night, not last week when Mindy, his ex-girlfriend, was there. What's neat about Photocat is that Jake can see how he consistently takes photos every Thursday at The Vid. 'It's like a neat little group of shots,' Jake thinks. 'And they're always right there on the map, on Thursdays. I wonder how they do that?' But for now, Jake is really excited to wake up Mike and show him how goofy he was last night. And for that matter, Ronnie's dance on the bar was unforgettable.

"Hey, guys, come here! You've got to see this!" Jake hollers to his frat brothers. The group gathers around the computer to look at Jake's pictures as he jokingly narrates the events of the night before. Laughter ensues.

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