ASSIGNMENT
2: PERSONAS AND GOALS
Steve
Steep (Adventure
Recorder)
Darla Garcia (Family
Historian)
Sarah Jones
(Distance Communicator)
Jake Parker (Event
Cataloger)
 Steve
Steep (Adventure
Recorder)
Steve
Steep is a 22-year-old senior at UC Berkeley studying Molecular
and Cell Biology. He’s still not totally sure what he’ll
do after he graduates, but right now he’s thinking he’ll
get a job at one of the biotech companies in the area.
Steve studies hard but also like to have fun. He usually dresses
in shorts and a t-shirt, even in the winter, and wears his curly
blonde hair in a ponytail. He’s an avid mountain biker and
backpacker, and his physical adventures are always taking him to
picturesque locales. He always wears his camera phone on his belt—whether
he’s studying, working, or playing—and is always ready
to whip it out to take an especially pretty, interesting, or entertaining
shot.
He
has a girlfriend named Gina. He met her in a Biochemistry class
his junior year and they’ve been living together since last
summer. They like to take weekend trips to different places in California—the
mountains, the ocean, or the redwoods. They end up taking lots of
photos on these trips. Steve and Gina could put together a good
narrative of their relationship by choosing from the photos stored
on the PC they share at home.
Steve
works in a lab on campus studying the genetics of fruit flies. The
people he works with in the lab are really good friends, and most
Friday nights the will go out together to a bar near campus. Steve
has amassed an entertaining collection of digital photos taken with
his camera phone at these weekly outings, and tries to share the
funnier ones with the rest of his lab group.
Goals:
-
To takes lot of pictures of his outdoor adventures so he can catalog
his accomplishments.
-
To be able to post the coolest photos as online galleries so he
can impress his girlfriend, friends, family, and potential employers.
-
To be able to have his photos filed away quickly and easily from
any place in the world, be in the middle of the city or on a Sierra
Nevada mountaintop,
- To
be able to easily catalog his photos by the place were taken.
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Steve Steep's Scenario
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 Darla
Garcia (Family
Historian)
Darla
Garcia is a 33-year-old stay-at-home mother of a two-year-old son,
Mario. She’s married and lives with her husband and son in
a humble, two-bedroom bungalow in Albany. She has a degree in Art
History from UC Berkeley and worked for an architecture firm after
college, but hasn’t worked since Mario was born. Her husband
Carlos is an executive at an environmental consulting firm and brings
home enough money for the family to make do on one salary.
Darla
prides herself on her technical expertise when it comes to the Internet.
What she knows, she’s picked up on her own by reading how-to
books and surfing Web design sites. She maintains a Web site for
her family, where she posts lots of pictures of her son so distant
relatives can view them. She also maintains an e-mail list for her
mother’s group, “Hip Mommies of the East Bay.”
She hosts her site and e-mail list through a small mom-and-pop ISP
in Berkeley.
She
bought a camera phone a year ago because space in her diaper bag
is at a premium. She needs a phone to coordinate play dates with
other East Bay moms and keep in touch with Carlos. She needs the
camera so she can capture milestones in Mario’s life. With
a camera phone, she meets both needs with one device.
Her
husband Carlos works long hours during the week. On weekends, he
likes to watch the sports on TV and take Mario out for hikes in
Tilden Park. Although he uses a computer a lot at the office, Carlos
is perfectly happy to delegate the technology duties of the family
to Darla. Darla is the family’s link to the digital world.
Goals:
-
To take lots of photos of her son.
-
To have her photos filed away in a safe an easily accessible place
and to be able to easily retrieve the photos later.
- To
be able to tell when and where the photos when taken when she
retrieves the photos up later.
- To
be able to share her photos of her family easily with distant
relatives, some of which may not be technically savvy.
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Darla Garcia's Scenario
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 Sarah
Jones (Distance
Communicator)
Sarah
Jones is a 19-year-old freshman that has moved from Atlanta, Georgia
to attend UC Berkeley. She lives in an apartment with three other
freshmen that are some of her main friends on campus. She hasn’t
decided what she is going to study but she is leaning towards psychology
because she enjoys social interaction—even if she is sometimes
a little shy. She bought an inexpensive camera phone with a one-year
contract when she first moved to the Bay Area to serve as a way
to keep in touch with her friends and family back home. The camera
fit in nicely since she didn’t previously own a digital camera
and her parents agreed to pay the bills as long as she stayed within
the minutes allowed in her service plan.
Sarah
feels comfortable using technology and knows how to use the Internet
and her Windows notebook. She uses the Internet to communicate with
her far-away friends—most of whom go to Georgia Tech—by
posting pictures and observations of her new surroundings on blogger.com.
The Picassa software she uses uploads her blog pictures for her.
She spends an hour or two every day posting pictures, writing, and
commenting on the blogs of friends. She adds ordinary things to
her blog such as pictures of April, her flamboyant roommate. She
is also likely to post pictures of things such as the guy she has
a crush on but has barely talked to, a blouse she wants to buy,
or the strange guy she saw yelling “happy, happy, happy”
on campus.
Sarah
organizes pictures on her computer by date. She sometimes renames
pictures if they contain something significant, but she doesn’t
do so often or consistently. She uses Picassa to scroll through
her pictures by date when she needs to find more “appropriate”
pictures to email to her parents and older brother. At this point
she has over 1,000 pictures since she takes pictures every day and
keeps all of them. Organization is starting to become a problem
because of the sheer numbers.
Goals:
-
To take lots of photos throughout the day so she’ll have
some that express her current experience and environment.
-
To review the photos taken most recently so she can upload the
ones she likes best to her blog for the day.
-
To see many recent photos in one place so she can select the most
appropriate ones for emailing to her family.
-
To find pictures of her Berkeley friends and scenic pictures for
emailing to her family.
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Sarah Jones's Scenario
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 Jake
Parker (Event
Cataloger)
Jake
is a 23-year-old senior in college and is part of the fraternity
Sigma Sigma Lambda. He lives with 16 frat brothers in the frat house,
and true to reputation, he parties hard on the weekends. However,
he mostly focuses on school work and his geography classes (his
major) during the week to try and maintain reasonable grades. His
social life revolves around parties, meeting new people as well
as enjoying the camaraderie of his frat brothers. He was going out
with a girl named Mindy for a while but broke up with her a few
months ago. Now he’s playing the field.
Jake
is less computer savvy than many people his age since learning how
to use computers was never a high priority for him. He could always
find something he’d rather be doing, and for that matter,
he usually had people that could help him, so he knows how to use
the basics of the operating system, how to browse the Internet,
and how to send email, but not too much more. He uses a computer
in the common area of the frat house he doesn’t own one himself.
His
parents gave Jake a digital camera for his birthday but he doesn’t
use it much. Shooting pictures of high-quality isn’t too important
to him. He sometimes takes the camera along if he is going on an
extended outing such as a ski trip, but mostly he just carries a
recent-model camera phone. He’s had his current camera phone
for about a month and his previous model for about 6 months. He
has saved over 500 pictures from them.
He
finds himself snapping pictures of his friends in “compromising
situations” so that he can give them friendly hassles later
on. He always takes a few pictures of the fun times with his buddies
when he goes to bars, clubs and to parties. He forgets to download
the pictures to the computer until his camera gets full every week
or two. Then he muddles through downloading. He likes to get pictures
posted to the private area of the server for his frat so he can
show how much fun he’s having.
Jake
rarely looks back on photos that are much more than a month old,
but he figures he’ll take his photos with him on a CD when
he leaves university so he can remember the good times.
Goals:
-
To post his pictures on the Internet so he can increase camaraderie
with his new friends, fraternity brothers and social contacts.
-
To print his pictures as a source of joking and fun for use with
his frat brothers who live in his house.
-
To limit access to certain pictures for viewing only by his fraternity
brothers.
-
To easily find more appropriate photos for very occasional emailing
to his more casual friends and family.
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Jake Parker's Scenario
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