ASSIGNMENT 2: EXPLANATION OF PERSONA AND GOAL CONSTRUCTION

Interviews
Constructing Personas

Interviews

Our group designed a set of interview questions to determine what types of photographs people take with their camera phones, the people they share their camera phone pictures with, and how they organize and keep track of their personal photo collections. The interview had five categories of questions:

Demographics: During the interview process, we talked to six individuals between the ages of 25 and 44. All of the interviewees have had a camera phone for at least four months. Three of the interviewees are married. Only one has children in the home. All of the respondents have at least one personal computer, and all have high-speed Internet access.

Photo-Taking Habits: All of the respondents talked about taking random, everyday or arty pictures with their camera. They all reported taking pictures of things that they normally would not take pictures of because they wouldn’t have a normal camera with them (“It is about being in the moment”). The quantity of pictures taken varied from less than five per month to more than 150 per month.

Personal Photo Use: Two of the interviewees reported liking to go back through their camera phone pictures, scrolling through them one by one through time (like a “picture journal”). Others reported not going back to their pictures very often unless something in their lives reminded them of a particular event.

Social Photo Use: All of the respondents either share pictures or have pictures shared with them. Most of the sharers differentiated between sharing one or two personal photos and sharing a larger number of photographs. One said she uses and online service for sharing large groups of photos and e-mail for sharing one or two at a time. The most common reasons for sharing a photo were to share interesting moments with relatives or friends who were far away, or to share with a person who was in the photograph.

Photo Organization Strategies: Organizational strategies varied from person to person, possibly because the number of photos they needed to catalogue ranged from 50 to more than 1300. The most basic organization strategy was to dump all pictures into a single folder (this was the user with 50 pictures). Two common methods are to store photos in folders based on location or date. Two of the interviewees rename all of their photo files to describe who or what is in the picture.

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Constructing Personas

Using the information from the interviews, we developed four personas. We felt with the following four personas, we covered the salient attributes found in our interview subjects as well as the user characteristics mapped out in our initial proposal:

Adventure Recorder (Steve Steep): Shoots pictures of events and gatherings. Shares primarily shares with people who were present or who are in his social network. Has use for place-based metadata. Uses photos to mark personal accomplishments. This persona includes elements of interviewees #3 and #4.

Family Historian (Darla Garcia): Takes pictures of family/personal events. Only shares with a tight knit social group, if at all. Wants an organizational system that will facilitate finding pictures from a large selection. Has use for person-based and time-based metadata. This persona includes elements of interviewees #4 and #5.

Distance Communicator (Sarah Jones): Takes pictures of her daily life. Takes a lot of pictures and shares a select few. Pictures are stored in a semi-organized way, and new pictures are shared shortly after time of capture). Has use for time-based and place-based metadata. This persona includes elements of interviewees #1 and #3.

Event Cataloger (Jake Parker): Takes pictures as part of his social role. Shares the majority of pictures taken. Almost all of the pictures are from social gatherings, and have one or more friends in the frame. Has use for time-based, event-based, and co-present metadata. This persona includes elements of interviewees #2, #4, and #6.

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