ASSIGNMENT
2: EXPLANATION OF PERSONA AND GOAL CONSTRUCTION
Interviews
Constructing Personas
Interviews
Our
group designed a set of interview questions to determine what types
of photographs people take with their camera phones, the people
they share their camera phone pictures with, and how they organize
and keep track of their personal photo collections. The interview
had five categories of questions:
Demographics:
During the interview process, we talked to six individuals between
the ages of 25 and 44. All of the interviewees have had a camera
phone for at least four months. Three of the interviewees are married.
Only one has children in the home. All of the respondents have at
least one personal computer, and all have high-speed Internet access.
Photo-Taking
Habits: All of the respondents talked about taking random, everyday
or arty pictures with their camera. They all reported taking pictures
of things that they normally would not take pictures of because
they wouldn’t have a normal camera with them (“It is
about being in the moment”). The quantity of pictures taken
varied from less than five per month to more than 150 per month.
Personal
Photo Use: Two of the interviewees reported liking to go back
through their camera phone pictures, scrolling through them one
by one through time (like a “picture journal”). Others
reported not going back to their pictures very often unless something
in their lives reminded them of a particular event.
Social
Photo Use: All of the respondents either share pictures or have
pictures shared with them. Most of the sharers differentiated between
sharing one or two personal photos and sharing a larger number of
photographs. One said she uses and online service for sharing large
groups of photos and e-mail for sharing one or two at a time. The
most common reasons for sharing a photo were to share interesting
moments with relatives or friends who were far away, or to share
with a person who was in the photograph.
Photo
Organization Strategies: Organizational strategies varied from
person to person, possibly because the number of photos they needed
to catalogue ranged from 50 to more than 1300. The most basic organization
strategy was to dump all pictures into a single folder (this was
the user with 50 pictures). Two common methods are to store photos
in folders based on location or date. Two of the interviewees rename
all of their photo files to describe who or what is in the picture.
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Constructing
Personas
Using
the information from the interviews, we developed four
personas. We felt with the following four personas, we covered
the salient attributes found in our interview subjects as well as
the user characteristics mapped out in our initial proposal:
Adventure
Recorder (Steve Steep): Shoots
pictures of events and gatherings. Shares primarily shares with
people who were present or who are in his social network. Has use
for place-based metadata. Uses photos to mark personal accomplishments.
This persona includes elements of interviewees #3 and #4.
Family Historian (Darla Garcia):
Takes pictures of family/personal events. Only shares with a tight
knit social group, if at all. Wants an organizational system that
will facilitate finding pictures from a large selection. Has use
for person-based and time-based metadata. This persona includes
elements of interviewees #4 and #5.
Distance
Communicator (Sarah Jones):
Takes pictures of her daily life. Takes a lot of pictures and shares
a select few. Pictures are stored in a semi-organized way, and new
pictures are shared shortly after time of capture). Has use for
time-based and place-based metadata. This persona includes elements
of interviewees #1 and #3.
Event
Cataloger (Jake Parker): Takes
pictures as part of his social role. Shares the majority of pictures
taken. Almost all of the pictures are from social gatherings, and
have one or more friends in the frame. Has use for time-based, event-based,
and co-present metadata. This persona includes elements of interviewees
#2, #4, and #6.
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