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Assignment
2: Personas, Goals & Tasks Analysis
1. Problem Statement (Revised)
2. Explanation of Personas and Goals Development
3. Personas and Goals
4. Tasks Analysis
5. Appendix
6.
Work Distribution Table
1. Problem Statement (Revised)
The Hearst Museum of Anthropology at
the University of California, Berkeley houses an archaeological
collection of ancient Peruvian artifacts known as the
Uhle Collection. This collection consists of pots, potsherds,
shells, beads, awls and textiles. Additionally, the
Bancroft Library houses manuscripts, field notes and
correspondence written by Max Uhle, the archaeologist
that excavated the collection. Many of the items in
this collection have been digitally photographed in
order to allow researchers to view items in the collection
without accessing the physical objects. A database has
also been created to organize information about each
artifact. This project is to provide a front-end to
this database and digital collection. The goal for this
project is to serve as a research tool by representing
the relationship between artifacts and the metadata
of each in a way that is useful and seamless to archaeologists.
For instance, location is important to several archaeologists
throughout the research process. With this in mind it
would be useful to easily access location information
at any point in one's search. This location information
must consider the range of location from a country to
a set of coordinates on an excavation site.
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Primary Users and Their Goals
The primary users of this system are
archaeologists, researchers, graduate, and undergraduate
students in archaeology. These users are assumed to
have an advanced knowledge in the field of archaeology.
They may also come from several countries and speak
different languages, however language features will
be deployed in subsequent versions. Each user's goal
in using the system is to carry out background research
for publication, to prepare for fieldwork or investigate
his own interests. Additional users of the system are
museum employees and people with an interest in archaeology.
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Initial Design
The interface to the collection will
be web-based. This will provide easiest access both
by making the collection available wherever the user
has an Internet connection and by allowing the researchers
to use software they are most likely to be familiar
with already (a web browser).
Access to the database will be accomplished
through two primary methods: searching and browsing.
Searching will allow a user with previous knowledge
of the collection to find information about a particular
item in the database quickly. In contrast, browsing
will function as a method for the user to learn about
the collection as a whole. The user should be able to
gain a better sense of the contents of the collection,
and to discover items she has not previously been aware
of. In the browse interface, information from the various
items in the collection should be centered around the
user's area of research. Preliminary research suggests
that for archaeologists these areas will most likely
be geography, time period, culture, or object type.
An interface that enables the researcher to view the
information in the database in this way should be most
helpful in allowing the researcher to meet her goals.
The process of archaeological research
and fieldwork varies based on the research question.
Often times it is a circular process of asking a question,
gathering information and then reassessing the question.
Therefore, this interface will provide the ability for
user's to save their search results. This will allow
them to connect items in the collection in a way that
assists in answering their research questions.
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2. Explanation of Personas and Goals Development
We have identified three primary personas
for our system based on interviews of potential users
and team members' experience. Interview subjects included
two professors-one in Archaeology and one in Architecture-one
researcher, and one graduate student (also in Architecture,
but with a focus on Archaeology). One of our team members
holds an undergraduate degree in Anthropology, and another
team member has a former roommate who is currently an
Anthropology undergraduate.
From these sources three personas have
emerged. One represents an archaeologist with a great
deal of experience, interested in a narrow topic but
also quite knowledgeable about the entire field of archaeology.
The second is a specialist, focused particularly on
cartography and technology with less interest in artifacts
and other traditional archaeological materials. The
third persona is a more general user, who is looking
for a broad overview and may not wish to delve deeply
into the details of the collection.
These three types cover a fairly broad
range of possible users, while still expecting a certain
level of professional expertise. They are all interested
in the collection for different reasons, and will approach
the data in different ways. Yet in our interviews, we
found that several common themes cross several types.
For example, the focus on precise geography is critical
to all three personas-an experienced archaeologist must
be able to trace the exact location in which an artifact
was found; a cartographer is interested in the layout
of the land as well as archaeological remains; and a
student just beginning her archaeological career must
find out about an area with the intent of possibly following
up her preliminary research with actual field work.
With these personas, we intend to address
the users to whom the information in our backend database
will be most useful. By taking into account both specialists
and newcomers, those with technological expertise and
those without, we hope to create an interface both transparent
and interesting, with simple yet complete access to
the data which is important to meet a real-life user's
goals.
See Appendix for raw interview data.
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3. Personas and Goals
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Persona
#1
Christopher Lee |
Christopher
Lee, 35 years old Arizona native, is a researcher
who has recently joined the Archaeological Research
Facility, UC-Berkeley not too long ago. He has
a Ph.D. in Anthropology from Princeton University,
with thesis on the Inca Empire.
He has involved in several archaeological sites,
primarily surveys for mapping and materials.
He has traveled extensively partially because
of the work he does, but he always to find the
time to visit different places in the world.
His background
in computers (dating back to his first Macintosh)
makes him interested in a cartographic and base
mapping program for Geographical and Archaeological
Information System, especially Data Capture
methods, such as Field Survey, Remote Sensing,
Global Positioning Systems. Currently, he is
a manager at the computer lab at the ARF. He
uses the online sources a lot for his background
research and mainly he is interested in finding
topographical mappings for the regions that
he is interested in.
He is also a
proud father of a three years old son, Jonathan,
and after his son arrives, Christopher prefers
finding information on online than travels to
find the materials than he needs for the research.
He is finding his interests in archaeology,
computers, rock-climbing, horseback riding,
and coffee.
Christopher's
Goals:
- To Stay on
the cutting edge of technology
- To Spend quality
time with his family
- A long term
goal is to develop an ultimate mapping program
that beneficial to the field of archeology
- Rock-climbing
Half-Dome in Yosemite
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Persona
#2
Susan Marks |
Susan
is a 55-year-old professor who has been
an archaeologist for 30 years. Her specialty
is Incan ceramics, and she is particularly
interested in both the material composition
and the iconography of the artifacts.
Susan considers herself to be "not
good with computers," but simultaneously
prides herself in her ability to keep
track of the latest archaeology technology.
Software with a steep learning curve just
irritates her. She is more inclined to
farm out computer work to the several
PhD candidates that she advises. Computers
(and, perhaps, graduate students) are
tools to use in her research-she has no
interest in them for themselves except
as they may further the work in her field
and dislikes when they waste her time
with extraneous tasks. Furthermore, she
keeps paper copies of all her notes and
important documents in filing cabinets
because she does not trust computer media
to be persistent.
Thanks
to her many years of experience, she is
well-connected to other archaeologists
and professors in her field, so she is
confident that she can speak with some
authority on many aspects of archaeology-from
field methods and site administration
to chemical analysis. She lives alone,
but spends more time in the field or the
lab than at home. Her office is filled
with archaeological artifacts and knickknacks
from her work abroad, but it is not cluttered.
She likes everything to be just where
she wants it, and gets upset if it takes
her more than a minute to find an item
that she has set aside.
On the
side, Susan enjoys working with pottery-not
only is it soothing, but it gives her
some insight to pottery methods used by
the ancient peoples whose works she studies.
In addition, she loves to travel and will
jump at any chance to attend overseas
conferences.
Susan's
Goals:
- To get
her research done without having to focus
on the tools or technology itself
- To make
a difference and stand out from other
researchers in her field
- To make
contacts all over the world-expanding
her information network through people
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Persona
#3
Rachel Richardson |
Rachel
Richardson is an undergraduate studying
Anthropology with a focus on Archaeology
at the University of California, Berkeley.
After high school, she took a couple years
off before deciding to return to school.
She is now 23, in her junior year and
hooked on school. She is starting to research
graduate programs but is unsure whether
her focus should be on ceramics, bone
or soil. She has traveled to South America
a few times and would love to travel more.
In the
past she was never much of a computer
user but being in school has made her
realize the value of email. She now uses
email and instant messaging to keep in
contact with family and friends, including
some she met in South America. She is
still a little fearful of the computer
but fortunately she shares an apartment
in the Mission with two roommates, one
of which is very tech savvy. When she
is not at school or a Mission taqueria
she loves to read from her extensive library
of books. She loves to collect things
that tell a history, for example, she
has saved every Muni fastpass since she
moved here from Boston when she was 18.
She enjoys cooking vegetarian meals for
her roommates and friends.
Rachel's Goals
- To get
a clearer focus on her academic specialty
- To get
into a good graduate program that will
afford her travel opportunity
- To someday
live in South America
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4. Tasks Analysis
Task |
Christopher
|
Susan |
Rachel |
General search
browsing |
Low
Importance |
Medium
Importance |
High
Importance |
Search specific
artifact location |
High
Importance |
High
Importance |
Medium
Importance |
To see items
related to search results |
High
Importance |
High
Importance |
Medium
Importance |
Create a log
of Personal search results |
High
Importance |
Medium
Importance |
Medium
Importance |
Sorting the search
results based on personal interest |
Medium
Importance |
High
Importance |
Medium
Importance |
Be able to download
the materials |
High
Importance |
High
Importance |
Low
Importance |
Links to other
websites |
High
Importance |
Medium
Importance |
Medium
Importance |
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5. Appendix
Interview
Template (.pdf)
Interview #1 - Professor
in Architecture, but focus on Archaeology (.pdf)
Interview #2 - Researcher
in Archaeology Department (.pdf)
Interview #3 - Professor
in Archaeology Department (.pdf)
Interview #4 - Graduate
Student in Architecture, but focus on Archaeology
(.pdf)
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