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Final Presentation

Final Prototype

Individual Assns

Work Distribution

 

Assignment #1
Project Proposal

Assignment #2
Personas, Goals, and Task Analysis

Assignment #3 (REVISED)
Scenarios, Comparative Analysis, and Initial Design

Assignment #4
Low-fi Prototyping and Usability Testing

Assignment #5
First Interactive Prototype and Presentation

Assignment #6
Heuristic Evaluation

Assignment #7
Second Interactive Prototype and Heuristic Evaluation Integration

Assignment #8
Pilot Usability Study and Formal Usability Test Design

Assignment #9
Third Interactive Prototype and Final Write-up

Assignment #3 ORIGINAL VERSION
Scenarios, Comparative Analysis, and Initial Design
February 24, 2004

Table of Contents
  1. Task Scenarios
  2. Comparative Analysis
  3. Initial Designs
  4. Revised Personas and Task Analysis
  5. Work Distribution Table

 

 

Task Scenario #1: Searching via Library Information Systems

Stephanie is researching the social effects of ICT on a community in India. Her search at Google returned a relevant set of documents, but she found one document particularly interesting. Hoping to find more articles or papers written by that author, Stephanie does a search on Pathfinder using the author's name. Pathfinder returns 300 documents, which Stephanie is reluctant to sift through. She glances over the page and clicks on a link that she thinks may be helpful for her research. The document is only slightly relevant, so she moves onto the next one. After 30 minutes of looking through the Pathfinder results, Stephanie has only found three relevant documents by the author. The Campanile strikes 6PM, reminding her that it is time to go home.

 

Task Scenario #2: Develop New Contacts

As a fundraiser, it is not enough for Betsy Pontifico to know about projects through online sources. She finds it essential to make personal connections with field researchers, NGO Officers, and funding agencies. She prefers approaching funding agencies through a more personal approach. She begins by looking up individual officers online, finding out information about the kind of projects they have funded, and then going through her contacts to see if a connection can be made, and an introduction arranged. Sometimes, though, she does cold call agencies. Today, she needs to create new contacts with development professionals working on Computing Training for Mayan people in Guatemala. After scrounging around at the World Bank's site - www.developmentgateway.org , for well over 30 minutes, she comes up with nothing. Google isn't too helpful either. Eventually, an organization, "Centro de Mujeres Comunicadoras Mayas" pops up online site, www.digitaldividend.org , and although no contact person was listed, there was a website referral. This helps Betsy connect to Mariela Guidi at Solola, Guatemala, a program manager at the onsite location. Betsy wishes that the listings at digitaldividend.org had been done more intuitively. She had been searching for terms around "rural telephony" and "education" in Central America, but hadn't thought that the project she was looking for would be listed under "telecenters" instead. She goes back to the World Bank site to see if she can come up with something under "telecenters."

 

Task Scenario #3: Search for Information on Organizations

The next day after the Saving Argentina Conference, Betsy Pointifico sat in front of her computer to research more information about some of the organizations that were in attendance. One organization in particular, 'Save Our World,' piqued Betsy's curiosity so she went to online to begin her search. Once opening her web browser, Betsy first attempted by typing in 'SaveOurWorld.org,' directly, but it did not go to the correct site. She then went to Google and typed in 'Save our world' resulting in many websites about saving the world and other organizations. Half way down the screen she finds the right site, 'SaveWorld .org.uk' She peruses through their website, learning about their mission and who she can contact regarding their initatives mentioned during the conference. After a bit of confusion browsing through their site, she finds information about their new projects. Betsy realizes that many of SaveOurWorld's projects link to other organization sites, so she must click on each of those to learn more about the ongoing projects.

 

Task Scenario #4: Writing Grants, Papers, Research Results

The executive director has asked Jeff to prepare a short paper on the project Jeff implemented in Nigeria last year which placed computer centers in ten schools. In particular, the director would like to see the measured outcomes of Jeff's project compared to outcomes of similar projects that have been implemented in recent years. Jeff is very familiar with his own project, but needs to access detailed research on outcomes of similar projects. Ideally, he wants to find detailed and specific research papers on such projects with rigorously supported data and well-argued qualitative assessments, such as one would typically find in an academic journal article or conference paper. He first performs a Google search, and finds a large number of sites that aren't particularly relevant to his specific task. He realizes that he needs to look through specialized development sites such as DigitialDividend.org and the World Bank Development Gateway. His searches there yield more promising results. He finds several case studies that look potentially interesting, and some discussion groups on computers in schools in the developing world that seem to contain some useful references that he could pursue. He finds it difficult to assess the quality of the research and the credibility of the people commenting on the discussion boards and realized that he will need to spend quite a bit of time sifting through all the papers and commentary, and then doing some work cross checking the information and the people presenting that information though other sources, such as university web sites, academic journals, and speaking personally with his contacts in the field. He wishes that there were a better system for rating the credibility of the people making comments and presenting papers online. He thinks of the book rating system on Amazon.com. Whenever he looks for books on a given topic, he finds that he can pinpoint the best book in the category by reading the reviews posted on the site. Or whenever he bids on product on EBay, he is able to quickly assess the credibility of the seller by checking out their ratings by previous buyers. If only he could have the same kind of peer-reviewed rating system for online information on development projects.

 

Comparative Analysis

IMDB

ThinkCycle.org

Digital Dividend

AiDA Development Gateway

 

Initial Designs

Initial Design #1

Initial Design #2

Initial Design #3

 

Persona of an Academic Researcher
 
Name: Stephanie Kam

Member of: Engineers without Frontiers

Title: PhD candidate
Organization: UC Berkeley School of Information Management and Systems
Age: 29
Education: Computer Science and Development Economics, Stanford University
Specialties: Microfinance networks, IT for Development
Responsibilities:

Remain abreast of research and news in South East Asia
Write papers on relevant topics
Attend conferences and presentations

Summary:

Stephanie is a 29-year-old graduate student at the University of California, Berkeley, pursuing a PhD in Information Management and Systems. Her focus is on Microfinance networks, and she plans to work in South East Asia once her degree is completed in 2005. Before coming to Berkeley, Stephanie lived in Oahu, Hawaii, where she was the director of a non-profit which implemented technology projects in developing countries throughout South East Asia. For the past six years, some part of Stephanie's work has involved research in development-related projects, work which has increased significantly since joining Berkeley in 2003. Stephanie starts her day early, and has a more or less fixed weekly schedule of classes and research hours. She uses the Internet as her primary research tool - Google is her most favored starting point.

Stephanie likes to go a free text search on Google, and has been a faithful user of its searches for over four years now. She cannot remember the last time she used any other tool as a primary online research tool. Stephanie often uses websites of international organizations and funding bodies to back up information available to her through the net, since a lot of her work involves international agencies. She finds her search process fairly tedious as she runs through a number of sites for each topic she researches, often coming up with the same information over and over. She finds the UC Library systems useful as a second layer of search, and frequently uses it to search for articles. Whenever Stephanie comes across the name of an individual in her area of studies, while surfing through Google, she makes it a point to do a quick search of that name on Pathfinder to check for publications.

Stephanie is skeptical of most of the papers she finds on the Web. Her rigorous academic mind finds much of their contents to be exaggerated, vague, or short on empirical evidence. She would like to find a more convienient and accessible way to get feedback and commentary from sources she trusts on the documents and reports on projects that she finds online. She is especially interested in getting more direct commentary from development professionals working in the field in developing countries. She would be willing to contribute her knowledge and expertiese to a site that included this type of commentary if she saw sufficient input from other participants.

Stephanie is skeptical of most of the papers she finds on the Web. Her rigorous academic mind finds much of their contents to be exaggerated, vague, or short on empirical evidence. She would like to find a more convenient and accessible way to get feedback and commentary from sources she trusts on the documents and reports on projects that she finds online. She is especially interested in getting more direct commentary from development professionals working in the field in developing countries. She would be willing to contribute her knowledge and expertise to a site that included this type of commentary if she saw sufficient input from other participants.

Goals:

  • Locate quality research, sift out speculative, unsubstantiated claims and find rigorously documented research.
  • Advance understanding of the role of technology in sustainable development by contributing her knowledge and expertise and collaborating with other professionals in her field.

 

Persona of an NGO Region Specialist
 
Name: Jeff Calder

Title: Regional Program Director, Sub-Saharan Africa
Company: Schools Online
Age: 31
Education: BA Political Science and International Affairs, Columbia University
Work Experience: Peace Corps Volunteer, Uganda, US Department of Commerce African Trade Policy Analyst

Summary:

Jeff works for Schools Online, a non-profit organization based in San Jose, California whose mission is to help students gain access and use the communication and information resources of the Internet for learning and cross-cultural dialogue. They accomplish this by providing appropriate technology and Internet access, developing locally-driven and sustainable Internet Learning Centers, facilitating teacher professional development, cultivating online cross-cultural projects, and sharing our knowledge and experience.

Before coming joining Schools Online, Jeff was a Peace Corps volunteer in Uganda where he worked on projects to develop new schools in rural villages. During his time in Africa he developed a passion for working on improving living conditions for the poor of the world, and developed a strong network of contacts in government agencies in Africa and non-profit organizations such as UNICEF and the United Nations. Upon returning to the United States, Jeff took a position in Washington, DC in the Department of Commerce where he was a research analyst specializing in US-Africa trade policy, and after two years there, joined Schools Online to refocus his career on his twin passions: education and Africa.

Jeff's current project as regional program director for sub-Saharan Africa, to develop a new education initiative for high school students. To develop these programs, Jeff does extensive research to learn about related projects and organizations, often drawing upon his extensive network of contacts in Africa and Washington. In addition he searches through as many newspapers and journals he can, and uses his phone quite often, setting up meetings and discussing ideas. Many of his notes are scribbled on pieces of paper while he travels, and prints out many articles he may come across online in fear of not having future access to that same article. He is also inundated with several conferences and seminars that all seem to overlap and have similar goals.

All of this information is scattered and difficult to keep track of. Jeff wishes that there was a single source to go to learn about projects that would have interlinked data about related projects, contact information, and the ability to contribute information to help others in his shoes.

Goals:

  • Find quality information on programs using technology in education.
  • Find background information on people and organizations working in his target region of sub-Saharan Africa to determine if they will be reliable and fruitful partners.

 

 

Persona of an NGO Fundraiser
 
Name: Betsy Pointifico

Title: Fundraiser
Company: SaveZimbabwe.org
Age: 33
Education: B.S. in Communications
Specialties: Grant writing, networking, graphic designer
Responsibilities: Write Grant Proposals, Contact other organizations via email, phone calls, Attend conferences, Research current and past regional development projects.

Summary:

Betsy is a woman in her early thirties, focused on generating interest and funds for her non-profit organization SaveZimbabwe.org. The non-profit's aim is to raise awareness of issues affecting Zimbabwe and help solve the countries' health and environmental issues.

Coming from a communications background, Betsy is quite familiar with interacting with others and establishing clear relations. She has spent a few years working in telemarketing with a local real estate firm, but now focuses on leveraging those skills for a more positive cause. Betsy is an inexperienced web surfer, but is clearly skilled with email, office software, and database searching.

Betsy started her day by checking email and catching up with her phone calls. She understands the importance of an overview meeting with her fellow Zimbabwe field researchers, and tries to grasp the current situation of their progress. She then determines what individuals and organizations are most important to contact based on numerous disparate sources including her contact list, past contributors, Philanthropy Journal, private foundation directories, and her favorite web tool - Google.

At this point, Betsy must contact the available leads to hopefully bring in enough funding, but realizes her chances are slim. She has to search through a variety of sources to find out who is funding other projects, how much they are funding, and if they would be willing to help an organization like hers.

Goals:

  • Achieve expected budget
  • Generate new interest and excitement about her organization
  • Secure existing and potential donors and grants

 

Task Analysis
Key: high frequency
(hi)
medium frequency
(med)
low frequency
(lo)

* = optional task

Task Stephanie Kam Jeff Calder Betsy Pointifico
Locate Relevant Research
Search for information on individuals med hi hi
Search for information on organizations hi hi hi
Search for information on related existing research/projects
hi hi hi
Increase Exposure/Awareness of Organization
Link to websites with similar content/users low low hi
Post information to mailing lists, forums low hi med
Writing grants, papers, research results hi low hi
Disseminate information at conferences, meetings* low low hi
Find new Contacts & Funding Sources
Find entities with existing programs
low hi hi
Develop new contacts low hi hi
 
   

 

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