data analytics

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Using web analytics to make mobile design decisions

A lot of effort goes into making websites that enable user interactions effortlessly, are visually appealing, provide ease-of-navigation and can be easily interpreted. Life goes on as usual. The birds are chirping, the trees are blooming, the sun is shining but all of a sudden, darkness befalls. Welcome to the age of mobile devices where website navigation is limited to much smaller dimensions and resolutions than those of the computer screens. Thus, the biggest challenge is how to retain the same experience on both these interfaces. However, it is not as bad as it sounds.


ChartbeatIn a time when data extracting electronic devices are in the
process of getting synchronized with human body ()
to give them a longer and healthier life no business can’t afford to stay away
from incorporating data driven pulses in their business decision and strategy.
While many companies are working for capturing the systole and diastole of

Taking the guesswork out of political polling - and a refreshing way to follow elections

With the U.S. election day just two months away, news organizations, blogs, and social networks are abuzz with a constant state of attentiveness to the latest developments in the high-profile races for political power.

Network Medicine

Network Medicine is a network based approach to decode complex diseases.  

Marketing startup SceneTap uses video surveillance to categorize patrons in bars and clubs

The term “surveillance society” was coined in 1985 by sociologist Gary Marx, who defined it as “all-encompassing use of computer surveillance technology in modern society for total social control”. Given that there are now security cameras in every store, office, bus, train, intersection, and ATM, it is clear that the first half of his definition is now reality. As city dwellers, we are captured on dozens, maybe even hundreds, of security cameras per day… and we don’t care.

Will Data Analytics Win the Presidential Election?

The 2008 presidential election clearly showed how technology (communication via social media) could be used to reach out to large segments of voters, arguably tipping the balance in the Democrat's favor.  While technology is once again being used to reach out to the masses in the current election, analytics technologies are increasingly (and quietly) being used to organize prospective donors/voters.

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