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The President may be the decider but data played a significant role in making decisions during the 2012 campaign.  An effort to "measure every single thing in this campaign" led to a massive collection of information about voters.  The collection was organized in one huge system so as not to repeat the mistakes of the previous campaign.  In 2008, the data was contained in numerous databases using different data models.  This limited the inter-operation among the different data sets, preventing the campaign from fully utilizing their data and created inefficiencies.  By

With the election almost here, Google has created a tool which will help those (myself included) that may have misplaced their Voter Information Pamphlet and Sample Ballot.  Yes, my random piles of paper organizing system needs to be overhauled!  The tool can be used to find information about polling place locations, early voting locations/rules, and the politicians that are running in the associated districts.  This tool looks particularly helpful because it's not geared to a specific r

The Internet Archive, a nonprofit organization with the stated mission of preserving the public works of human kind and to make them widely accessible, has come up with a new service called TV News Search & Borrow.

With the U.S. election day just two months away, news organizations, blogs, and social networks are abuzz with a constant state of attentiveness to the latest developments in the high-profile races for political power.

The 2008 presidential election clearly showed how technology (communication via social media) could be used to reach out to large segments of voters, arguably tipping the balance in the Democrat's favor.  While technology is once again being used to reach out to the masses in the current election, analytics technologies are increasingly (and quietly) being used to organize prospective donors/voters.