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Will Data Analytics Win the Presidential Election?

Sat, 2012-09-01 23:25 — luis

The 2008 presidential election clearly showed how technology (communication via social media) could be used to reach out to large segments of voters, arguably tipping the balance in the Democrat's favor.  While technology is once again being used to reach out to the masses in the current election, analytics technologies are increasingly (and quietly) being used to organize prospective donors/voters.

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