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Using web analytics to make mobile design decisions

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Wed, 2012-11-28 10:33 — priya.iyer

A lot of effort goes into making websites that enable user interactions effortlessly, are visually appealing, provide ease-of-navigation and can be easily interpreted. Life goes on as usual. The birds are chirping, the trees are blooming, the sun is shining but all of a sudden, darkness befalls. Welcome to the age of mobile devices where website navigation is limited to much smaller dimensions and resolutions than those of the computer screens. Thus, the biggest challenge is how to retain the same experience on both these interfaces. However, it is not as bad as it sounds. The ever evolving world of technology provides us with solutions to everything, including when and how to create a mobile version of your website.

Web analytics is one of the most effective means for making better information organization and retrieval systems. This interesting article, javascript:nicTemp();, throws light on how analytics tools can enable us to derive meaning out of latent information such as browsing history, user mouse clicks and hovers. All of this latent information can then be used to make decisions about changes in design and navigation for mobile versions of the website, keeping in mind the constraints of the designer and other market needs.
In this age wherein internet is almost always accessed through mobile devices, web anaytics tools such as Google Analytics, Omniture, Webalyzer etc. are all blessings in disguise.

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