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• See the course information page for preliminary information
• See below for the schedule for Module 1, schedule for Modules 2 & 3, assignments for Modules 2 & 3
• Graphical overview of course structure:

 

(8/31 to 10/18)(Tuesdays: 8 - 9 am PST.... not taught in Germany)

Date Topics Notes Speaker 31 August Introduction to the course: "course vision", content, schedule, outputs, etc.; trans-national project issues . Yale Braunstein 7 September Introduction to business plans & financial models; the role and design of financial statements See assignments page. Yale Braunstein 14 September Financial statements; telecom financial models Telecom financial model at links section. Yale Braunstein 21 September Discussion of mobile business plan . Yale Braunstein 28 September [no class] . . 5 October Case studies . Yale Braunstein 12 October Case studies (continued) . Yale Braunstein   (10/19 to 11/19) (Tuesday and Thursdays: 8 - 9 am PST.... 5 - 6 pm GMT +1:00 in Germany)

Date Topics Notes Speaker 19 October Introduction A) CDTM - SIMS, B) Expectations & Goals , C) Operational Issues & Course Structure, Team Building, D) Topic/ Vision: Introduction to Converging Media Full size slides_____ Printer slides (6 slides/ page) Readings for 10.19 Part A: Dietmar Harhoff, Yale Braunstein Part B, C, D: Yale Braunstein (SIMS), Jonathan Landgrebe (CDTM) 21 October Media Economics, Part 1: Economics of periodicals & other advertiser-supported media (both traditional and new delvery systems).  Details Full size slides_____ Printer slides (6 slides/ page) Readings for 10.21 Professor Thomas Hess ,  Institute for Information Systems and New Media at Munich School of Management 26 October Product Platforms for the Media Industry.  Details Full size slides_____ Printer slides (6 slides/ page) Readings for 10.26; Turn in First mock-ups Professor Thomas Hess ,  Institute for Information Systems and New Media at Munich School of Management] 28 October Student - presentations of product concepts  (Mock-Ups) and Discussion Click here for student presentations Readings for 10.28 Prepare for presenting your mock-ups Students; Moderation: Yale Braunstein (SIMS), Martin Huber (CDTM) 2 November Guest speaker -- Newspaper experiments with the web and multimedia (exact date &  title to be confirmed); Paul Grabowicz's example website Readings for 11.2; Turn in Case Study analy. Paul Grabowicz ,  New Media Program at the UCB Graduate School of Journalism 4 November Part A) Mock-up presentation (20 minutes) Part B) Applied Product Development -Development Platform for converged digital publishing Click here for student presentations Applied Product Development  Full size slides_____ Printer slides Introduction to Just-click; Martin Huber Full size slides_____ Printer slides Readings for 11.4; Turn in Revised mock-ups Students, Dr. Martin Huber (CDTM)  9 November Tutorial Session, Presentation of formal modelling mock-ups, instant in-class feedback F & Q, non-structured session Readings for 11.9; Turn in Final mock-ups Dr. Martin Huber (CDTM), Peter Dornbusch (CDTM), Patrick Riley (SIMS) 11 November Long development weekend – 1; Applied product development (NO CLASS)   Thursday,- Sunday, 11-14 Nov. ( 8 am – 10 pm) Long development weekend – 1; Applied product development Turn in development outline More information to come Tuesday, 16 November Part A): Case-Study  (40 Minutes) Part B): Guest speaker (20 Minutes): German Media Market Developments Readings for 11.16 [Konstantin Urban: CEO of http://www.holtzbrinck-networxs.com/ the New Media subsidiary of Holtzbrinck (one of the five major German Media Players); Moderation Matthias Möller (CDTM) Thursday – Saturday, 18-20 November Long development weekend - 2 (if needed) Progress reports from all teams   Tuesday, 23 November In class presentation with feedback & evaluation Berkeley side Feedback Shane/Alison Website Overview Word Doc with Class comments .   Tuesday, 30 November .   TBA Public demo .

Details for specific classes

Thursday, 21 October:

• Media Industry [Basic Unterstanding, Media companies (Schumann / Hess)]
• Media markets: (Media products, Consumption and spendings)
• Media value chain [Stages (partition into production and utilization), Content definition and characteristics]   
  
• Production Process (Creation, bundling and distribution, Relevant technologies)
• Utilization process (Utilization chains, Relevant trechnologies)

• Product development (Basic idea, Driving forces, Challenges)
• Platform Concept (Basic idea, Product platforms, Principles, Concept application)
  

a graduate course taught in Munich, Germany, and Berkeley, California by the joint efforts of :

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