Realizing Digital Convergence: InfoSys 290 Section 1 : Yale Braunstein

Selected parts: “E-conmics – Strategies for the digital marketplace” (Zerdick et al. (2000)) (38-42 top; 52-53; 81-90; 94-101; 130-135;162 – 176; optional: 214-229)
“New Digital Media and Devices” (Hess/ Rawolle (2000))

B) MOBILE MARKET DEVELOPMENT:
Leading thought: Get to know the developments in the mobile market since it will be our challenge to integrate mobile with “old” print and web-media

Durlacher Mobile Commerce Report (old, but still giving a good overview)
Music and mobile phones: Ringing the changes, Apr 15th 2004, From The Economist print edition (surprising developments!)
Global M-Payment Report (Arthur D. Little (2004)) and Global M-Payment slides

C) MOBILE PUBLISHING
Leading thought: Introduction into the challenges of integrating mobile and print

“Mobile Publishing in Print Media Companies” (CDTM, Antje Seider 2004), chapter 1
Draft of a “Generic Mobile Publishing Framework” (.ppt)

Readings for 10/21:
Leading question: How does the technology looks like, that makes the integration of mobile, web and print possible?
1. “Exploiting the Power of Product Platforms for the Media Industry” (Koehler/Anding/Hess (2003))
2. “Mobile Publishing in Print Media Companies” (CDTM, Antje Seider 2004), chapter 2 and 4.
3. “Trends and determinants of managing virtual R&D teams” (Gassmann/ von Zedtwitz (2003)) (as a reminder of the challenges a Berkeley-Munich team will face)

Readings for 10/26:
Leading thought: Become aware of the advantages of visualizing ideas and concepts in mock-ups:
1. “The Usability Engineering Lifecycle” with Mock-up Example “Interaktiv”

Readings for 10/28:
Leading Question: Benchmark your own ideas you prepared as hand-ins for session 3 with the case studies presented in this paper):
1. “Mobile Publishing in Print Media Companies” (CDTM, Antje Seider 2004), chapter 5 – 7

Readings for 10/28:
1. Preparation of Case Study Boston.com

Readings for 11/2:
Leading thought: Learn about blogging and think about the (commercial?) opportunities for media companies of integrating the reader (user) into the production of content:
1. “Weblogs Bring Journalists into a Larger Community” (Paul Grabowicz in Nieman Reports (2004)).
2. “Blogs and journalism need each other” (J.D. Lasica in Nieman Reports (2004))
3. “How blogging benefits media organizations” (J.D. Lasica in Nieman Reports (2004))

Readings for 11/4:
Leading thought: The product platform you were introduced to in Session 6 can be understood as a Toolkit provided by an IT company to a media company (user)
1. "Shifting Innovation to Users via Toolkits" (Hippel/Katz (2002))

Readings for 11/9:
Preparation of Case Study: The Wallstreet Journal

Powerpoint files and other lecture materials

Lecture 1: Introduction to business plans and financial models (YMB ppt.)
"History of mobile telephony in North America" (Word document; please do not distribute outside of class)

Supplemental material:

Accounting & Planning (ppt. with slides from Peter Lyman, Tom Lucke & YMB)
Fundamentals of Financial Management (Brigham & Houston text) (ppt. files from the publisher)

Lectures 2 & 3: Financial model of a telecommunications carrier (tel-fin.xls)

Lectures 4 & 5: Case studies in mobile telecommunications

YMB PPT slides on case study method
Web site with good introduction to the case study approach:
http://www.uidaho.edu/ag/agecon/391/casestudmeth.html
Three mobile telecom industry cases (pick-up handouts)

Lectures of Nov. 4 & 9 ("JustClick" introduction):

PPT slides with information on assignment for Nov. 9
Two PPT slides on matrix organizations (from Dessler's Management text)

Background material and progress reports for the Long Development Week:

Introductory presentation (Large PPT file - 5 MB; updated 11 Nov.)
First mockup of the project (PDF file - 2 MB)
Day-by-day schedule (Excel file)
CVS Connection Documents