Assignment
#2: Project Personas, Goals, and Task Analysis
February 17, 2004
Team Management Structure
Problem Statement (revised)
Explanation of Personas and Goals Development
Personas and Goals
Tasks Analysis
Appendix-Summary of Questionnaire/Interview Results
Work Distribution Table
Team Management Structure
Team Member |
Role |
Core Competency |
Florance Gee |
Documentation Manager |
Programming, Writing |
Ran Li |
Design Manager |
Programming, Design |
Nettie Ng |
Project Manager, Evaluation Manager |
Testing, Organization, Writing |
Problem Statement (Revised)
The concept of "Healthy Communities" first appeared in the
World Health Organization Conference in 1986, when Len Duhl (professor
of public health at UC Berkeley) spoke on the idea that the health of
a community is like the health of an individual, and the two are interconnected
closely.
In this information age, we have seen patients increasingly becoming
partners in their own health care, researching health information online
and participating actively in clinical decisions with their providers.
However, in the larger arena of public health, or community health, there
is a lack of partnership and participation by the general public to improve
community health. It is not that people don't care to improve the quality
of life in their communities, but they lack the appropriate tools to become
easily involved. For example, issues such as residential crime rate and
releases of a toxin in a community affect our living conditions and environment,
and can in turn affect our psychological and physiological health. What
can ordinary citizens interested in improving community conditions do
about these issues currently? Not much, since there is no easy way to
get involved. Although professionals from areas such as public health,
city planning, environmental planning, sanitation services, law enforcement,
religion, and other fields work hard to improve community health, there
is also a lack of coordination and sharing of information/resources among
these professionals, making the effort even more difficult. What is needed
is an information network that tracks community health issues, promotes
sharing of community information and best practices, and supports tools
to help people get involved in making community decisions. The Healthy
Communities Foundation, a non-profit organization founded by two public
health professors at UC Berkeley, has decided to build such an information
system to meet the need.
This system, the Healthy Communities Network System, will serve
as a set of templates that can be built on and easily customized
by local communities, so that each interested community can have
its own version of the system while the underlying architecture
remains centralized. The first community that has expressed an interest
is Marin County, California, and we will build the first version
of the system with customizations made for Marin County.
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Primary Users and Their Goals
There are two levels of users for this system. The first level will
be designers and administrators from communities interested in the system,
and these designers/administrators can leverage and customize the system
for individual community needs. The second level will be end users of
the different community versions of the system. For our project, we will
focus on the second level users of the Marin Conunty system version. These
second level users will be the people or professionals who are interested
in community health issues and there are tools available to help these
people make, plan, and evaluate changes to improve community conditions
and promote healthy lifestyle. The system will be internet-based, so that
it is available for all those who have internet access, but we envision
most of the end users will be people who want to improve community health,
and the goal is that they can get involved with powerful tools to learn
about community issues, voice concerns, promote changes, make more informed
decisions, connect with other public health professionals, and implement
interventions for their community.
The Initial Design
The Initial Design has three components:
1. A dashboard that provides indicators and news to alert people to
community health issues such as the increase or decrease in toxic releases
within a community, or a change in residential crime statistics. This
will increase local community health awareness.
2. A database of contacts and best and promising practices in fields that
work to promote health and advance quality of life. This allows users
to share what activities and interventions work in one community, and
can be tried in another community.
3. A collection of information and communication tools which allows communities
to plan, organize, make change, and evaluate changes. Examples include
generating surveys and polls, tracking legislation, and matching individuals
with similar interests/areas of expertise in community projects.
Most of these components will have a browser interface, although search
capability might be available as a function. All the information will
be updated periodically depending on the nature of the information. Past
data will be saved in the database so users can still search for old data
if necessary. The system will have a front end and a back end. The front
end will be built using PHP and HTML. Visualization and audio will be
added where appropriate. The backend will consist of databases from MySQL.
The system will be designed for user customization and to interface with
different systems.
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Explanation of Personas and Goals
Development
We developed personas both from our anticipation of how the system will
be used by the users and from our interviews. We interviewed a total of
3 people including a community health professional, a public health student,
and an ordinary resident. This small sample population of interviewees
was created based on people/professionals who are interested in community
health issue, and these people are from different social-economic-educational
backgrounds. Our interview questioned how they feel about learning any
health/life-style related issues of their community, what kinds of information
they are interested in knowing, and their preferred ways of learning and
improving the conditions of the community.
The results of the interview indicate that our target users are very
concerned or interested in learning about the “health” of their living
environment, which can include environmental health, transportation infrastructure,
recreational facility, healthcare, etc. One group of people interested
in learning about a community are people who are new to the place and
would like more information. We tried to create our personas to demonstrate
how the system can benefit both new comers and current residents in a
community. For newcomers, they may use the system mainly to get to know
the community better. And for residents, they may use the system to improve
the living quality of their community. We designed the interview to be
focused on several features - indicators, poll, and contact database.
These are features that would allow us to judge whether the proposed features
will lead us to the ultimate goal the system as described in the Problem
Statement. In addition, we also included a few “overall” questions in
the survey, which would allow us to justify the idea of building such
a system and to predict the popularity of the system among the target
users.
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Personas and Goals
Persona
1: Nancy Fisher (public health master's student) |
Nancy
is a master's public health student specializing in environmental
health and health policy. She is interested in examining how
interactions with environmental agents affect human health.
For her master's thesis, she is working on a research project
to better understand how children are exposed to prenatal/postnatal
pesticide and allergen exposures and what their health effects
are. As a result, she needs to get in touch with public health
officials regularly for school projects. Currently, she contacts
these public health professionals mostly through referrals
from professors and other students at school.
Nancy is also a very vocal person, and she deeply believes that
public health is the result of organized community-based activities
that are informed by cutting-edge science and technology. She is
involved with several community organizations, and she reads the
newspaper and several public health newsletters regularly. She advocates
efforts to protect and promote people's health through action and
service in local and global communities.
Besides her schoolwork, Nancy is doing an internship at the Center
for Children's Environmental Health. Her role there is to develop
media campaigns to promote healthy behavior for children, and to
create health promotion services and programs for these children.
To develop programs and resources, she works closely with individuals,
communities, foundations and government agencies. Advocacy from
other public health leaders and professional is especially important
for her work. She hopes that the experience and networking from
the internship will eventually help her land a full time job upon
graduation. Her goal for the future is to work for government agencies
such as the EPA as a policy analyst.
Goals
- Do well on her master's thesis
project.
- To develop successful programs and campaigns for her internship.
- Meet, network, and connect with other public health professionals/experts
- Empower people around her to make positive changes on community
health issues.
Justification for Persona 1
Since our target users for the system are primarily people/professionals
interested in community health issues. Public health students fit
this category especially well, as they are always exposed to ideas
of improving health and they work with other professionals interested
in the area. A persona of a MPH student can further illustrate this
point
|
Persona
2: Marcos Smith (MPH, Dr.PH) |
Marcos
is 37 year's old, and was born and raised in Massachusetts. He moved
to Berkeley for his college since 1985 and got his M.D. in Public
Health Information Sciences from UC Berkeley. Marcos has been working
in the healthcare communication field for a few years in the Bay
Area. He moved back to Massachusetts last year and is currently
working as the director of computing resources at Harvard Medical
School. He is responsible for the management of high performance
computing infrastructure and resources to support research throughout
the medical school.
Marcos is also working as the CTO
of EVALUMETRIX, LLC, leading the technical architecture and
infrastructure implementation of an advanced health specific
search engine and information prescription tool. Besides building
computing infrastructure, Marcos is also involved with public health resesarch.
His main research interest is on regional differences of health/lifestyle
related issues, especially on differences between communities
within the Bay Area and within Massachusetts. One of his current projects
is to evaluate the water quality across communities in the Bay Area.
Currnetly, there is not a centralized community health indicator repository
to support his research. Different information sources are naming the same indicator
differently.He wishes there is an information
system that can organize and present community health indicators and related information
in a more standardized way, so that there is no duplicate effort
in checking multiple sites. Furthermore, he wants a place to voice his opinions
about the community and present his research findings.
Goals:
- Manage the computing resources
in Harvard Medical School well
- Develop an effective health specific search engine that supports
rapid searching across millions of pages
- Be able to access a centralized information source that provides easily visualized
indicators on a community's health issues
- Improve his community living conditions by sharing his expertise and knowledge
Justification for Persona 2
Marcos is a professional in Public Health who is very interested
in community health issues. He would like to see a centralized community health
indicator repository that can support his research. He also wants to find a place to share his expertise
within his community. |
Person
3: Maurice Law (an engineer recently relocated to Oakland) |
Maurice
Law is a 32 year-old engineer from Hong Kong originally.
He received both his undergraduate and graduate degrees in
Electrical Engineering from the University of California, Davis.
He is married to a UC Davis graduate also from Hong Kong and
is now a father of a 3 year's old boy, Morris. His wife is
now a stay home mom spending most of the time caring for their
little boy. Both of their families are still reside in Hong
Kong, and they try to go back every year to visit their parents.
Both his wife and Maurice enjoy the life style and living
environment here in the United States, and they plan to stay
permanently to raise their kids here. Maurice has been working
for a small local company in the Sacramento area as an engineer
upon graduation several years ago. After working for
the company for five years, he has decided that it is time to move
on to a bigger company where he could receive better benefits
and pay rate. He is recently being offered an opportunity
to work for a well-established engineering consulting company
near Oakland. He is very excited about this job offer, which
could mean an opportunity for US residency, and he is
moving to Oakland to be closer to his office.
They have just brought a small condo in a decent area of Oakland
as their permanent home, since he is now more settled
with his future plan with a more satisfying job. Both his wife
and Maurice are very excited for being a first-time homeowner
in the United States, as they have been renting apartment all
these years since they came for undergraduate school. Maurice
is very satisfied with his current life both at work and at
home. His only worry is the health of his little boy who suffers
from asthma. Besides providing Morris with the medical care
he needs, Maurice is also trying to find out what he could possibly
do for his son as he was told by the doctor
that Morris’s asthma might have something to do with the
air quality of their living environment.
Maurice is curious to learn about the air quality in his nearby
community. He has been trying to look for related information
and information about asthma in general mainly through online
resources. Looking for information about asthma is rather
easy but finding information on air quality specifically for
his area of residency is relatively difficult. Being a new
resident in the community who plans to stay around, he is
curious to learn about the “overall health” of
his community. He wishes there is a website where he could
go to and be able to find out how his community is doing in
different aspects over time.
Goals:
- Everyone in the family is
well and healthy
- Have a nice and stable job
- Become a US citizen
Justification for Persona 3
Maurice was chosen as one of the personas because his case
can nicely reflect one of the functionalities of the system
- get to know your community especially for those who are new
to the environment.
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Task Analysis
Annotation: |
high
importance
|
medium
importance |
low
importance |
Task |
Nancy Fisher |
Marcos
Smith |
Maurice
Law |
View Indicator |
|
|
|
Check the status of an indicator |
H |
H |
H |
Review past history of indicator status |
H |
H |
M |
Compare indicator status cross communities |
H |
H |
L |
Read related information of an indicator |
H |
H |
H |
Learn about indicator source |
M |
M |
H |
View other indicators in same category |
H |
M |
M |
Search Indicator |
|
|
|
Search indicator by catergory |
M |
H |
M |
Search indicator by locality |
M |
H |
H |
Free-text search on a keyword |
H |
H |
M |
Share Indicator Information |
|
|
|
Add comments about an indicator |
L |
H |
L |
Email indicator information to others |
H |
L |
L |
Print indicator information |
L |
L |
H |
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