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Site Contents
1. Project Proposal
2.
Personas, Goals & Task Analysis
2.1
Develpment of Personas and Goals
2.2
PPersona
Descriptions, Goals & Tasks
2.3
Persona Justification
3. Scenarios,
Competitive Analysis, and Preliminary Design
4. Appendix
5. Vocabulary
6.
Work Distribution
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Personas, Goals & Task Analysis |
2.1 Development of Personas and Goals
The personas and goals were developed through a group process that included
interviews, summarization, discussion, evaluation, brainstorming, independent
work, and group collaboration.
In order to assess user needs for the development of personas we planned
to conduct interviews with SFMOMA staff representing different departments
and different imaging needs in the organization. Our strategy included
the creation of an interview survey appropriate for creators and users
of digital images. Based on our knowledge of departments and staff, we
identified six employees to contact for interviews. Interviews were scheduled
for two days. Each group member conducted either one or two interviews
and documented responses by note-taking or audio recording, or both.
Interview
Questions
The following is a list of interview participants and title:
1. Thom-Manager of
Visual Resources, Collections Department
2. Seamus-Imaging Specialist, Collections Department
3. Susan-Rights & Reproduction Specialist
4. Gail -Slide Librarian
5. Tim-Production Manager, Interactive Education & Technology Department
6. Susie-Senior Producer, Interactive Education & Technology Department
Notes and partial transcriptions were used to produce a written summary
for each interview.
Interview responses were evaluated based on relevance and quality. We
systematically evaluated each interview participant's explicit and implicit
goals for their work processes. Based on our group understanding of their
goals, we brainstormed on possible persona types. We discussed how personas
in different departments and different roles may work together and inform
our design choices.
We developed four persona types: an administrator, an image creator, and
two identified clients of digital images, a curatorial assistant and a
multimedia producer.
The group collaborated on the creation of one persona and then assigned
one to each member. We independently drafted the personas, goals and tasks
and submitted the drafts to the group for evaluation. We asked hypothetical
questions related to preferences our personas might demonstrate. We became
familiar with our characters and how they may operate in the projected
work environment. As a result we modified personal characteristics, goals
and tasks, accordingly.
2.2 Persona descriptions, goals, and tasks
Anton Bellatino
Ken Wong
Sophie Lindstrom
Robin Foster
2.3 Justification:
The projected Digital Assets Management
system will significantly impact the work of creators of digital images
and users of digital images. Our interviews reinforced that these two
groups work closely together and depend on one another to identify and
meet the varying image needs at the museum. Our six interviews inspired
the creation of four personas. These four personas represent varying roles
and tasks related to the use of digital images. The four persona types
are as follows: an imaging administrator, a digital image creator, a curatorial
assistant and a multimedia producer. These personas represent administration,
the image capture technician and two image users with varying levels of
sophisticated image needs.
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