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Personas - Sophie
Sophie Lindstrom
Curatorial Assistant, SFMOMA
Motto: "So many books,
so little time!"
Sophie is 27 years
old and she's been working at SMOMA for 3 years. When she moved
to the Bay area 3½ years ago, after finishing her MFA at the Rhode
Island School of Design she was sure she would land an interesting
job.
Her boy friend wanted to work in the tech industry, but she was
more interested in the arts. She knew she was smart and creative,
friendly and considerate, and that her contacts from school wouldn't
hurt. Coming from a middle class family, she appreciated the benefits
a good education would afford her. Her timing was good and her confidence
paid off when she was hired as a Curatorial assistant in the photography
department at SFMOMA. She now lives in Sausalito and commutes by
ferry to San Francisco. She doesn't own a car, and likes it that
way. She's an avid reader who doesn't own a TV.
Her friends think of her as "sensitive and poetic", but
she thinks of herself as "quiet and intellectual". She
is sophisticated, but not a snob. She uses the Web at work for research
and she uses email for professional correspondence, but she's never
bought into all of the hype about the internet and technology in
general. When her technologically savvy friends call her a technophobe,
she quietly quips, "so many books, so little time!"
The truth is that
she does feel intimidated by computer technology, but would rather
have people think that she is philosophically, not emotionally,
opposed to the increasing prevalence of technology in society. In
her free time she likes to hike in Marin, visit other art museums,
and pursue her love of photography. One day, she'd like to be a
photography curator, rather than a curatorial assistant.
Sophie's Goals:
1. Advance her
curatorial career.
2. Live an intellectually
satisfying life.
3. Meet needs of the curatorial
staff in research, planning and production of exhibitions and publications.
Sophie's Tasks:
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Task
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Importance
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Frequency
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Produce materials
related to exhibitions and publications
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High
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High
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Assist in
planning exhibitions
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High
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Medium
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Organize
rotation of works in collection.
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Medium
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Medium
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Coordinate
portfolio and slide reviews.
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Low
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Medium
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Collect and
review object data and images for proposed acquisitions.
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High
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High
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Maintain
computerized records pertaining to the collection.
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Low
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Low
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Manage and
organize database and artist's files.
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Low
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Low
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Secure publication
materials including images, captions and checklists.
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Medium
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Medium
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