The President may be the decider but data played a significant role in making decisions during the 2012 campaign. An effort to "measure every single thing in this campaign" led to a massive collection of information about voters. The collection was organized in one huge system so as not to repeat the mistakes of the previous campaign. In 2008, the data was contained in numerous databases using different data models. This limited the inter-operation among the different data sets, preventing the campaign from fully utilizing their data and created inefficiencies. By
A recent trend to help deal with the problem
of energy consumption is the rollout of smart meters, devices that can record
and send information about a particularly house’s real time electricity usage. Typically,
the smart meters will collect information on things like usage, voltage, and
power losses every couple of hours, in contrast to analog meters which were
only read once a month. The claim is that these meters will provide data that