L19

L19R3. Steven D. Eppinger et al, "A Model-based Method for Organizing Tasks in Product Development", Research in Engineering Design, 1994

Guide Questions:

  • What do different patterns or arrangements of tasks in a design structure matrix say about the design process?
  • How should the organization of design teams in a complex design effort relate to the arrangement of tasks in the DSM?

L19R2. James P. Womack & Daniel T. Jones, "Lean Consumption", Harvard Business Review, March 2005

Guide Questions:

  • How does looking at services as a process of consumption a relevant way of thinking?
  • What are the principles of lean consumption? How can this be applied to the design of service systems?

L19R1. Mary Jo Bitner, Amy L. Ostrom & Felicia N. Morgan, "Service Blueprinting: A Practical Technique for Service Innovation", California Management Review, 2008

Guide Questions:

  • What is service blueprinting? How is it different from other process modeling techniques? Why is it important?
  • What are the different components of service blueprint?
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