Mapping China
School of Information Management & Systems
B e r k e l e y


SIMS 213
User Interface Design and Development


Project Overview

Assign 1
project proposal

Assign 2
personas, goals, and task analysis

Assign 3
Scenarios, Comparative Analysis, and Initial Design

Assign 4
Low-fi Prototying & Usability Testing

Project Presentation (powerpoint file)


Assign 5
First Interactive Prototype

Assign 6
Project Heuristic Evaluation

Assign 7
Second Interactive Prototype

Assign 8
Pilot Usability Study

Assign 9
Third Interactive Prototype


Assignment 4: Description of Low-fi Prototye


Prototype A

 
Homepage
Users can analyze an industry, search, view Industry Concentration Map, and see news headlines.

 

 

Industry Page
Users see a value chain of segments within an industry along with a brief overview. When they click on a segment, they will see a five forces analysis diagram showing the competitors, suppliers, buyers, substitutes, and new entrants.

 

 

Industry Sector Page
In the Sector page, users see a list of top companies active in this market, along with a chart of the market share breakdown.

 

 

Company Page
The company page provides basic facts such as location, financial data, and key competitors. It also has a map showing branch offices.

 

 

Search Results Page
After the user types a term in the search box and clicks Search, he/she will get this page, which displays a list of matching results.

 

Industry Concentration Page
This page shows a map of China with a list of clickable industries in the top right corner. When the user clicks on an industry, dots light up, indicating where that industry is concentrated.