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Proposal
Comparative
Analysis
Audience
Assessment
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Budget
Executive Summary
Mohammed
Shamma
Rick
Murtha
Jennifer
Lee
|
Universal
Locator Project: Rough Budget
We
have completed the prototype of the Universal Locator (UL). The next
step involves enumerating the components required to take the prototype
to the production phase (startup and maintenance) as well as their associated
costs. As part of the implementation plan, we have segmented the budget
into four general categories:
I. Data Services
This
will principally comprise the data critical to the deployment of UL
such as address listings, census data, statistical data, maps and
data subscriptions.
| Data Listings |
One-time Purchase |
Annual subscription |
Semiannual subscription |
| by zipcode |
$200.00 |
$100.00 |
$75.00 |
| by county |
$1,000.00 |
$400.00 |
$300.00 |
| by state |
$5,000.00 |
$2,000.00 |
$1,250.00 |
| entire U.S. |
$15,000.00 |
$5,000.00 |
$3,000.00 |
We
recommend making a one-time purchase for the initial implementation
on a regional basis. Subsequently we would recommend a semiannual
for the entire U.S. based on the goal of a national rollout.
II.
Architecture and Technology (A&T)
A&T
will serve as the backbone infrastructure of UL. All platform, network
and desktop specific support will be administered by A&T. The following
projections assume that our organization is equipped with basic hardware,
network and desktop support such as file servers, Web servers, managed
LANs, distributed databases etc.
| Project Specific Software |
Initial Cost |
Licensing Cost |
| Cold Fusion Application Server
4.0 |
$1,295.00 |
|
| Cold Fusion Studio 4.0 |
$395.00 |
|
| ESRI Internet Map Server |
$15,000.00 |
$1000/yr |
| MapInfo MapXtreme |
$17,000.00 |
$1000/yr |
| Mapper Applet |
Free |
|
| Optional Software |
|
|
| Oracle 8i |
$1,200.00 |
$1500/yr |
| MS SQL Server |
$1,300.00 |
|
In
the case that UL will not be supported on any pre-existing hardware,
the following items are specifications and costs for a suitable server
machine:
| |
Description |
|
|
| Equipment
Hardware |
Abbreviation |
|
|
| Server Model/Manufacturer |
Dell PowerEdge 2200 Server |
Sun Netra i 150 |
Macintosh Server G3 |
| Processor |
Dual 233 Pentium II capable |
UltraSPARC 167 MHz |
266-MHz PowerPC G3 |
| RAM |
64 MB |
64 MB |
128MB SDRAM |
| Hard Disk |
4GB SCSI |
4.2 GB |
(2) 4GB Ultra/Wide SCSI |
| Software |
|
|
|
| Operating
System |
NT Server |
Solaris 2.5.1 or 2.6 |
Mac OS 8.0 |
|
Cost |
$4,387.00 |
$7,495 |
$4,489.00 |
III. Human Resources
The
UL staff will require a wide range of technical, marketing and management
skills on an ongoing basis in order to successfully implement and maintain
its operation as well as penetrate its target market. Implementation
will consist of the necessary application engineering, user-interface
design, beta testing and initial deployment of UL. Production includes
maintenance. The application also requires marketing for commercial
exploitation.
The
primary implementation roles we have identified are as follows:
- Project
Manager (full-time) responsible for the overall project execution
and administration in order to ensure successful implementation
- Database
Administrator (full-time) responsible for the design, development
and implementation of address listing database
- Database
Analyst (part-time) assists in the design, development of the address
listing database
- Senior
Web Developer (full-time) responsible for design, development, and
implementation of the web interface to the back-end GIS database
- Web
Analyst (part-time) assists in the design and development of the
web interface to the database
- Application
Tester (part-time) responsible for testing the database and web
interface designs proposed by design the team by assessing usability/functionality
with test client groups
- System
Administrator (part-time) responsible for providing system support
for the design/development environment
The
primary implementation roles we have identified are as follows:
- Database
Administrator (part-time) responsible for the GIS database, including
maintenance, growth and overall ownership of the application
- Senior
Web Developer (part -time) responsible for maintenance of web interface
including any required application development, as well as web content
management
- System
Administrator (part-time) responsible for providing system support
for the design/development environment
- Application
Marketer (full-time) responsible for establishing and implementing
marketing strategies and plans to bring the UL to market, forge alliances
with prospective partners, market research, etc.
| UL Implementation and Production
Human Resources Budget Planning |
|
|
|
|
|
| Implementation |
Headcount |
Dedication (%) |
Assignment Duration (%) |
Resource Yearly Salary
Projection |
Project Salary Allocation |
| Project Manager |
1 |
100% |
25% |
$60,000 |
$15,000 |
| Database Administrator |
1 |
100% |
25% |
$52,000 |
$13,000 |
| Database Analyst |
1 |
50% |
25% |
$40,000 |
$5,000 |
| Sr. Web Developer |
1 |
100% |
25% |
$45,000 |
$11,250 |
| Web Analyst |
1 |
50% |
25% |
$32,000 |
$4,000 |
| Application Tester |
1 |
25% |
25% |
$40,000 |
$2,500 |
| System Administrator |
1 |
25% |
25% |
$60,000 |
$3,750 |
| Total |
7 |
|
|
|
$54,500 |
| |
|
|
|
|
|
| Production |
|
|
Assignment Duration (%) |
|
|
| Database Administrator |
1 |
50% |
100% |
$52,000 |
$26,000 |
| Sr. Web Developer |
1 |
50% |
100% |
$45,000 |
$22,500 |
| System Administrator |
1 |
10% |
100% |
$60,000 |
$6,000 |
| Marketing |
1 |
100% |
100% |
$60,000 |
$60,000 |
| Total |
4 |
|
|
|
$114,500 |
The
salary allocation calculations below are discriminated by implementation
and by full-scale production and maintenance. Implementation refers
to the human resources (largely technical) required to ramp the prototype
up to initial production. Full-scale production refers to the period
after initial rollout in which ongoing maintenance and promotion of
the system will predominate. The Project Salary Allocation is
calculated by multiplying Headcount*Dedication*Assignment
Duration . As such, the total implementation expenditure to staff
the project is $54,500 for the three-month implementation project. The
total ongoing production maintenance and marketing staff expense is
$114,500 per year.
We
get to the overall implementation and production expenditures by aggregating
the totals from the three (3) categories above. The sum total for the
UL implementation $xxx,xxx. The yearly expenditure associated with UL
production is $xxx,xxx.
In
terms of revenues, we consider that the UL enjoys two potential avenues
of income. These are 1) advertising revenues arising from the establishment
of the application on our proprietary web site; 2) licensing fees from
portal sites (Yahoo!, Excite, TheStreet.com, Sidewalk.com, etc.). Through
an entirely unscientific estimation, we believe our revenues would be
$500,000+ in the first year, $1,000,000+ in year two, 25% growth thereafter.
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