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School of Information, UC Berkeley
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L13R3
L13R3. Joseph S. Valacich, D. Veena Parboteeah & John D. Wells, "The Online Consumer's Hierarchy of Needs", Communications of the ACM, September 2007
Fri, 07/10/2009 - 22:59 — admin
Guide Questions:
What comprises the online consumer's hierarchy of needs?
How is this relevant to the design of service systems?
How does this affect the quality evaluation of service systems?
L13
L13R3