Work Distribution/
Revised
Personas
Initial Design Ideas: Brianna Bridger
Initial Design Ideas: Brianna Bridger
After a friend tells her the service is a great way to learn of public transit commuter options, Brianna registers, logs in and decides to enter her commute information so the system can inform her of commuting options:
On the next screen Brianna fills in her commute times. These vary because,
as a student, Brianna's on a Monday-Wednesday-Friday, Tuesday-Thursday
schedule. (If she commuted at the same times each day, she would have
left the "same time" answers set to their default "yes"
states, and the system wouldn't ask her to fill out information for each
day separately, below.)
[Note that there's a single box for location information;
this enables Brianna to specify intersections or addresses, as well as
cities and states, all in a single box, rather than having to click through
multiple boxes. Brianna can enter this data in her preferred manner (even
pasting it if she wishes) and the system will sort out the location information;
the sysem conforms to the Brianna's style rather than vice-versa. ]
Because Brianna (and most commuters) are familiar with the geography
between home and work/school, the system doesn't waste space with
extraneous names or detailed imagery. It's a very minimalist
display devoted to Brianna's potential routes. Rather than adopting the
unnecessary constraint of a geographically precise image of Oakland and
San Francisco, which would force her routes into a dense clutter, the
map warps slightly to more effectively convey sequence and distinction
between the different routes displayed. The textual route descriptions
don't waste Brianna's time with tiresome turn-by-turn specifics; they
communicate the key route segments at a glance. (Later, individual route
views like the one below will provide her detailed directions if she needs
them.)
The system will guide Brianna through her choice of Tuesday/Thursday commute routes in the same way.
Disclaimer: the transit route displayed in the final screenshot was shamelessly stolen from transitinfo.org.