L4R3. Chris Voss & Leonieke Zomerdijk, "Innovation in Experiential Services", London Business School and AIM Research, June 2007 | ISSD Fall 2009

L4R3. Chris Voss & Leonieke Zomerdijk, "Innovation in Experiential Services", London Business School and AIM Research, June 2007

Fri, 07/10/2009 - 21:27 — admin

Start reading at p.112, Section 4.3, "The Process of Innovation". We'll read pages 97-111 in a few weeks.

Guide Questions

What are the methodologies employed by firms in the design of services?
In what aspects of service delivery does service innovation play a strategic role?

Average:

L4
L4R3