L12R1. Gediminas Adamavicius & Alexander Tuzhilin, "Personalization Techologies: A Process-Oriented Perspective", Communications of the ACM, October 2005

Guide Questions:

  • What is the relevance of personalization in service delivery?
  • How can personalization be delivered to customers?
  • What are the considerations to be made when designing personalization in systems?
3
Average: 3 (1 vote)