Infosys 271: Survey Project

The first step was to decide which survey software was appropriate. In my search for survey software, I had discovered many that there were many kinds of survey software out there. The question was which one was the "right one". To answer this question I created a list of survey softwares and asked groups of students to evlauate each software. more...
At the end of the survey project I asked each student to give me their thoughts about conducting survey on the internet: what were the advantages, disadvantages of the method, what lessons they had learnt etc. I have used their feedback and my own observations regarding internet surveys to put together a "Guide for Conducting Surveys" more ...

The Survey Projects

Password Usage: Francis, Hesham, Jason, Jimmy, John
Summary: Recently there has been a dramatic increase in the number of web sites that require password-based logins. This leads to both usability and secutiry problems on websites. Such websites range ones that house highly sensitive information (e.g., financial information) to relatively insensitive (e.g., news services). Their frequency of use varies as well. All of these factors contribute to a password management problem. Users devise mechanisms to make it easy to remember passwords (e.g., base the password on personal information, reuse etc.). These mechanisms are often at odds with good security guidelines. We conducted a survey of 125 people to explore this issue. Results support the broad hypothesis that people deviate from secure password practices. However, they deviated in many ways, with few discernable trends among the various demographic groups.
Email & Voice Mail: Ame, Danyel, Humberto, Monica
Search Engines: Anoop, Kim, Jennie, Mike
Summary: The goal of this survey was to determine: the most popular search engines; the characteristics of the people who use those search engines; and their priorities regarding search engine features. We conducted a web based survey to explore these issues. We specifically targeted information technology savvy individuals in distributing the survey. The survey included: demographic questions, questions about importance of different features, using Likert Scale 0-10, and identification of preferred search engines. Our results showed: there were a small number of primary search engines, people tend to type out the URL for that search engine, and most of the participants across subgroups had similar priorities in terms of features that they rated important. Jennifer, Kirsten, Sacha, Yisong
Summary: This study was designed to explore the website features that are important to users of We administered web-based survey to SmartFurniture customers and site visitors. The results of the survey indicated that users of SmartFurniture are mostly between the ages 25 and 44, have various levels of online shopping experience, and are shopping for furniture for both home and office settings. In general respondents were satisfied with SmartFurniture. They indicated that they valued good customer service, timely order completion and site security measures. They also indicated, however, that the site could be improved by adding an index to assist new and infrequent visitors in navigation. In the display of the product information, the majority of the users indicated that they preferred to see picture, description and price first.


UC Berkeley Home SIMS Home Rashmi Home