PERSONAS
& PRIMARY TASKS ANALYSIS REVIEWED
At this stage
we reviewed each persona's task according to its importance and
frequency (see an specific table for each persona at Persona
Tasks, Importance & Frequency). At the table bellow we
classified the Primary Tasks according to its importance for the
set of personas. Our design should focus in the Primary Tasks
(high and medium importance).
We also decided
to change Stefan photo. The new photo better reflects his personality
and physical characteristics.
Personas
Redefinition Process
At the first
write-up some questions were erased about the personas age, our
focus and so. When reviewing Personas & Primary Tasks (more
specifically, assigning Importance and Frequency), we tried to
check points that would be incoherent in the personas profile.
For example, the image related with our Primary Persona were not
so great, so we found a photo that better match his chracteristics.
After discussing more about our personas, we realized a new site
business strategy was coming up: that would be a good idea to
focus on people who works on dot.com (two of our persona have
direct relation with this environment: Stefan & Rich; and
one indirect relation: Leonardo (SO
is from this environment). This represents well an important working
segment of San Francisco. But we all know that SF is not only
that. Chris is part of another side of SF, although she is a student,
she is also more related with the alternative culture. And this
alternative culture is large in size and in age and gender profiles.
We can not achieve all this diversity. Also Chris represents the
new Internet users, more then her generation. There would be also
other segments related with her age, young workers dot-com, which
are also diversity (some are like her, in personality, but web
savvy). She probably will use the site, but the site is not focus
on her.
Persona
Tasks, Importance & Frequency
[revised]
Persona
1: Stefan
Persona 2: Chris
Persona 3: Leonardo
Persona 4: Rich
Primary
Tasks
| |
High
important
|
| |
Medium
important
|
| |
Included
in another High/Medium similar task
|
| |
Important
for one Persona
|
| Primary
Tasks |
Stefan
|
Chris
|
Leonardo
|
Rich
|
| Wants an way to
share information with friends/ colleagues/ SO |
High/Weekly |
High/Daily |
High/Daily |
Medium/Weekly |
| Know
about his favorite kind of music |
High/Monthly
(push)
Weekly (pull)
|
N/A |
High/Weekly |
High/Weekly |
| Know
about neighborhood bars |
Medium/Occasionally |
Medium/As
needed |
N/A |
N/A |
| Want to know about
place for group activities and its facilities. |
N/A |
Medium/as
needed |
N/A |
Low/Monthly |
| Find location,
guidance [map, driving direction] |
Medium/As
needed |
Medium/As
needed |
N/A |
N/A |
| Reserve or buy
ticket on advance |
N/A |
N/A |
High/Monthly |
Medium/As
needed |
| Personalize
without loosing privacy |
[see
bellow Mobile & Recommendation from editorials] |
N/A |
N/A |
High/Once |
| Receive
recommendation from editorials [see Personalized] |
High/Monthly |
N/A |
N/A |
N/A |
| Information
presented on Mobil devices [see Personalized] |
Medium/Weekly |
N/A |
N/A |
N/A |
| Receive
recommendations from friends [see share information] |
High/Weekly
|
N/A |
N/A |
N/A |
| Contact people
[see share information] |
N/A |
High/Daily |
N/A |
N/A |
| Know
about parking |
Medium/As
needed |
N/A |
N/A |
N/A |
| Smoke/non
smoke |
High/As
needed |
N/A |
N/A |
N/A |
| Information
about place to relax |
Medium/Occasionally |
N/A |
N/A |
N/A |
| Needs to know
about price and free stuff |
N/A |
High/Weekly |
N/A |
N/A |
| Find about new
events, new bands, new clubs, and new bars |
N/A |
High/Weekly |
N/A |
N/A |
| Knows about big
events. |
N/A |
N/A |
High/Weekly |
N/A |
| Know other people
opinions |
N/A |
N/A |
Medium/As
needed |
N/A |
|
Compare different
bars and events
|
N/A |
N/A |
N/A |
High/As
needed |
