Personas
& Primary Tasks Analysis [Reviewed]
...........................................................................................................................
Persona
Tasks, Importance & Frequency
[Reviewed]
Persona
1: Stefan
Persona 2: Chris
Persona 3: Leonardo
Persona 4: Rich
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Rich Liaw
30, born to a conservative
oriental family, relocate to the states for education. Had a MS
degree from New Jersey Institute of Technology and since graduation
been working for various Silicon Valley firms. Job is intense
and remunerative, on the hardware side, and usually immune to
the dot-com roller coaster. Often works over time, even in weekends.
Financially secured, dating his longtime girl friend. Engaged
but not in a hurry jumping into marriage. Brand-aware and sensitive.
Likes racing car, owned a Z3 but now drives an Audi A6, which
he bought online. Likes Pink Floyd, REM in his younger, more rebellious
years, but now reached new rapprochement with his parents living
in retirement in Vancouver, Canada. Occasionally tuned to KSJO
but can no longer stand heavy metal for long. Good connoisseur
for high-end audio equipment, and a frequent customer of Audible
Difference, a Palo Alto-based studio. All gifts to his girlfriend
came from Nordstrom. A Sierra Club member but never boycotts Neiman
Marcus. Collecting selective hobby models and hand make some of
them. Web-savvy, extensive browsing when has time. Usually only
social within the party. After living in Bay Area for 5 years,
familiar with road and parking. Good driving skills. Fix own car
most of the time. Recently turning cynical about compulsory consumerism,
but still values consuming passion and a good time. More and more
easygoing with friends. Concerns stock market less than before.
Personal Goals
To escape from the work pressure
To relax with girlfriend and/or other friends
Discover new and interesting things
Have good laughand
Practical Goals
Finding something interesting in American pop culture and have
a good for refreshment.
Relying on the reviews except for food.
Budget flexible and willing to pay a fair price if thinks fair.
Does not want to be surprised if with girlfriend, but yes with
colleagues.
Being conservative after a long week, but more aggressive if
slow season.
Does not worry parking
Tasks
Likes compare different scenarios and different web pages, but
frequent those associated with a local media
Wants to personalize to facilitate usage, but won't do that
at a price of privacy
Willing to make
reservations online.
Usually let girlfriend make final decision. Needs to show her
choices and alternatives online.
| Task |
Importance |
Frequency |
|
Compare different
bars and events
|
High |
As
needed |
| Personalize without
loosing privacy |
High |
Once |
| Knows about his
favorite kinds of music |
High |
Weekly |
| Reserve or buy
ticket on advance |
Medium |
As
needed |
| Wants a way to
share information. |
Medium |
Weekly |
| Want to know about
place for group activities and its facilities. |
Low |
Monthly |
