Personas
& Primary Tasks Analysis [Reviewed]
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Persona
Tasks, Importance & Frequence
[Reviewed]
Persona
1: Stefan
Persona 2: Chris
Persona 3: Leonardo
Persona 4: Rich
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Persona
1: Primary Persona
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Stefan Kizmiaz, an aesthetical pragmatic
[new photo] |
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Stefan Kizmiaz,
32, enjoy quiet mood music, sometimes explores live jazz, and
also likes music from the 50's and 60's. Well educated, and computer
savvy, consultant who works for Accenture in financing/statistics,
usually very busy. Financially quite comfortable, though not extremely
rich. Tall, in good shape, likes to run in the neighborhood instead
of working out in a gym. American, mixed heritage, but predominantly
Jewish New Yorker. Would often go for a few drinks in the early
evening. Likes to have some cocktails occasionally wines. Go to
relax, perhaps with a few good friends or significant other. Have
some conversation, then perhaps go out for dinner and/or movie.
Likes Japanese food. But not Indian food. Used to travel a bit
for work. Now lives in San Francisco... doesn't like to deal with
parking problems. Doesn't like things that are not aesthetically
pleasing. At the moment, no girlfriend. Used to live in New York
and was involved with someone serious. But currently in a state
of "taking time off to think about things." It is not his first
time in such state. So often have friends from New York come to
visit him. Last time went to Europe for a couple of years. Sometimes
go out alone, other times with coworker and friends, especially
friends from out of town. Has a Palm pilot with a phone unit.
Goes to bar to meet people, someone that is usually introduced
to him by friends. He is handsome, so enough times when he is
alone, women come talk to him. But he is a little arrogant and
is selective who he spends more time with. But he is starting
to loose some hair, so he is a little upset about it. He wants
to know what to expect when going to a new place. He needs things
to be right at the right time, with the right person. Constantly
weighs the pros and cons of any situation. Really look for atmosphere.
Personal Goals
To socialized, selectively
To relax.
Not be bored
Practical Goals
Go to the right place, where he can expect the right people
and atmosphere.
Does not like to waste time.
Likes to know what he expect
Comfort and convenience is highly important
Does not like to be overwhelm with irrelevant information
Tasks
Want to know detail
information about place, people, atmosphere, good food, good
drinks and good music, etc. Receive recommendations from friends
and good editorial.
Likes to know good events about his favorite music type: Jazz,
famous American bands, etc
Doesn't know how to move at SF very well, so needs some guidance
how to get there.
Would like to know more about the neighborhood bars if he is
alone
Want to knows about parking
Wants to avoid smokers
He needs get good information at his fingertip
Wants to find
a place to relax sometimes, to enjoy some drinks
| Task |
Importance |
Frequency |
| Get
detailed information about place/people |
High |
Weekly |
| Receive
recommendations from friends |
High |
Weekly |
| Receive
recommendation from editorials |
High |
Monthly |
| Know
about his favorite kind of music |
High |
Monthly
(push) Weekly
(pull)
|
| Find
guidance of how to get there (map, driving direction) |
Medium |
As
needed |
| Know
about neighbourhood bars |
Medium |
Occasionally |
| Know
about parking |
Medium |
As
needed |
| Smoke/non
smoke |
High |
As
needed |
| Information
about place to relax |
Medium |
Occasionally |
| Information
presented on Mobil devices |
Medium |
Weekly |
