Appendix E
Pilot Usability Testing
Previews, Instructions,
Interview Questions, and Incident Logs
A Preview of the System
Our system is a walk-up
station inside McDonald's restaurant. The system is for you to order McDonald's
food electronically, and operates on a touch screen. We have produced a prototype
of the interface to be tested on users. However, please note that:
- The food pictures we
use in this prototype are not the real images of the items, and the menu and
price information might not reflect McDonald's current menu.
- We ask you to use the
mouse to simulate the 'touch' on the screen, but you should comment our design
based on the fact that it is implemented on a touch screen.
- On the first page, 'Start[Sp]'
means the word 'Start' written in Spanish, and 'Start[Ch]' means the word
'Start' written in Chinese.
- The payment systems
are not real. You can assume that they always work.
Please, keep in mind that this
experiment is intended to test our prototype, not yourself. So, please be relax.
If you are not clear or unable to do about something, or if you make mistakes,
do not worry. The blame is on our prototype, not on you. Most importantly, your
feedback means the world to us!
Before we can start, we
also need to know you are OK with this testing by signing our consent form.
The testing session should
take about 45 minutes.
Instructions
- Please 'think aloud'
while you are testing our system. Say anything that you want to do or anything
that you are thinking about.
- Feel free to ask questions
during the test, but we may not answers some of them since we want to know
how you interact with our system without getting hints from us.
- First, you can do anything
you want with the system. Then, we are going to ask you to follow three scenarios.
[Explain each of the task scenarios
one by one after the participant finish the previous task.]
- You can choose any type
of payment you want.
- After the testing, we
will ask you some questions regarding your experience using our system.
Follow-Up Interview Questions
1. Which one of the two designs
you like better?
2. What do you like and/or
not like about the designs?
3. How easy it was for you
to find the food you wanted?
4. Do you think having all prices listed on the main meny page is necessary?
5. Do the special request options
satisfy you?
6. How would you rate the look
of the McInterface from the scale of 1-10?
7. How would you rate McInterface
overall from the scale of 1-10?
8. Do you have any other suggestions?
Critical Incident Logs
and Interview Results
Direct
Participant
|
Task Scenario
|
Time to Finish (Minutes)
|
Number of Errors
|
Description of Error
|
# of Re-tries
|
1
|
Quick BigMac
|
1
|
1
|
Couldn't find "Big Mac" |
2
|
1
|
Many Items
|
2.7
|
2
|
Couldn't find "Ketchup"
Happy Meals and Happy Meals Toys Mixed Up |
4, 2
|
1
|
Toys and Allergy
|
3.5
|
1
|
Couldn't find "No Pickles" |
3
|
2
|
Quick BigMac
|
N/A
|
0
|
-
|
-
|
2
|
Many Items
|
N/A
|
2
|
Took a very long time trying to figure out where
the ketchup is in the menu (which is actually not in the menu, but in the
item detail screen) in order to ask for more ketchup
Took a very long time trying to figure out how to remove
an item from the order summary and did not succeed. |
He did not succeed
He did not succeed
|
2
|
Toys and Allergy
|
N/A
|
0
|
-
|
-
|
3
|
Quick BigMac
|
N/A
|
0
|
-
|
-
|
3
|
Many Items
|
N/A
|
1
|
Did not know which food category comes with toys |
2
|
3
|
Toys and Allergy
|
N/A
|
0
|
-
|
-
|
Comments:
- It makes the ordering a bit faster.
- "Woa, this page is too much" (The menu page is too
cluttered.)
- One participant did not know that there were special
request options.
- A participant paused for a while, trying to figure
out how to order an item. He did not at all notice the instruction ('Touch
the picture to order') on the top.
- Two participants said that the function of 'Options'
button was not obvious.
Indirect
Participant
|
Task Scenario Number
|
Time to Finish (Minutes)
|
Number of Errors
|
Description of Error
|
# of Re-tries
|
1
|
Quick BigMac
|
0.7
|
0
|
-
|
|
1
|
Many Items
|
1.3
|
1
|
"Start Over" button is mixed with "Next" button |
1
|
1
|
Toys and Allergy
|
1.5
|
0
|
-
|
-
|
2
|
Quick BigMac
|
N/A
|
0
|
-
|
-
|
2
|
Many Items
|
N/A
|
0
|
-
|
-
|
2
|
Toys and Allergy
|
N/A
|
0
|
-
|
-
|
3
|
Quick BigMac
|
N/A
|
0
|
-
|
-
|
3
|
Many Items
|
N/A
|
0
|
-
|
-
|
3
|
Toys and Allergy
|
N/A
|
0
|
-
|
-
|
Comments:
- "More like talking to someone at the cashier. More
like real-world situation."
- "I like this version much better because it showed
her what kind of special requests could be made. Also, the flow of food purchasing
process was more like the usual way customers talked to the person at the
cashier."
- The menu page is still a cluttered, but less than
the direct version.
- One participant said that he still needed to think
a little bit before figuring out that he can add the quantity of an ordered
item on the Order Summary through the 'Edit' button, as opposed to through
placing another order of the same item.
- One participant suggested changing the word 'Edit'
into 'Change Order'
- One participant suggested changing the word 'Remove'
into 'Cancel'
- One participant said that he wants to see all available
sizes for French Fries on the menu page.
Overall
- All participants like the 'indirect' version better
- It is easy to find particular items in the menu after
some practice.
- All participants said that the main menu page is too
crowded
- It's not obvious that
the tabs are to be selected.
- The pictures are too
small.
- "Do I have to click
the button 10 times to buy a quantity of 10 of an item?"
- One participant thought that New Tastes Menu should
be put in an upper position in the menu bar at the left, and that there should
be some animations to inform the customers about special promotions.
- One participant thought that our system could help
speeding up the whole ordering process as customers did not need to stay in
long lines if they already knew what they wanted to order, and that customers
did not have to talk to the people at the cashier to order so it should reduce
the possibilities of miscommunication.
- One participant thought that the system could help
the customers who wanted to make large-quantity orders because they could
keep track of their orders easily.
- There could be more
special requests like no mayonaise and no cheese.
- The icons feedback on
special requests are really necessary and cool!
- One participant would
like to see the toys that they get in the Order Summary
- One participant suggested
that the interface should have buttons of categories on one screen and items
of each category in the next screen (hierarchical menu).
- One participant said
that he would like to see an abbreviated Order Summary on the Payment Choice
screen
- One participant suggested
displaying fewer food items on the Main screen and presenting the menu of
certain categories that has a lot of food items using vertical tabs or just
simply separate them into two categories (Extra Value Meal 1-5, Extra Value
Meal 6-10)
- Two participants preferred to have the complete price list on the Item Detail
screen as long as it makes the Main Menu screen less cluttered.
- One participant said that he did not even need the price on the main menu
page at all since he already had a sense of the price range of fast food items.
- One participant would like to see french fries with pictures in all sizes
on the menu display.
- Ratings in the scale of 1-10 are:
- 1st participant: 9 for appearance, 7.5 for ease
of use
- 2nd participant: 8 for appearance, 6 for ease of
use
- 3rd participant: 6 for appearance, 7.5 for ease
of us