The Diffusion of Innovation (Week 7)
This week we are going to be focusing on the diffusion of innovations, with particular attention to the ways that this literature can inform the diffusion of information. The reading from Rogers is a classic, and is a great starting point for anyone who wants to understand the foundations of diffusion research. The reading from Geroski is especially relevant to us because it discusses how various models have been applied to the understanding of technology diffusion. Finally, on Thursday we will discuss a network approach to the diffusion of innovation by reading selected chapters from Valente’s dissertation on this topic. In each of these readings, we would like for you to focus on the arguments and assumptions in each model of diffusion. Our lectures will begin with a brief overview of the key concepts, but the majority of our time will be spent discussing the different assumptions, limitations and benefits of the various models of diffusion.
Add comment March 3rd, 2008