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Fashion and Technology: Burberry Focuses on Resource Description as a Strategy for Growth

Tue, 2012-10-02 18:45 — julia.kosheleva

The main reason we describe resources so we can organize them, refer to them, and interact with them. Burberry, British luxury goods maker, describes resources so it can reverse declining revenue trends and return to earlier levels of growth despite cooling in the lucrative Asian markets. Angela Ahrendts, the company’s CEO, is dedicated to a strategy of innovation and technology integration into Burberry’s sales and marketing model.

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