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Fashion and Technology: Burberry Focuses on Resource Description as a Strategy for Growth

Tue, 2012-10-02 18:45 — julia.kosheleva

The main reason we describe resources so we can organize them, refer to them, and interact with them. Burberry, British luxury goods maker, describes resources so it can reverse declining revenue trends and return to earlier levels of growth despite cooling in the lucrative Asian markets. Angela Ahrendts, the company’s CEO, is dedicated to a strategy of innovation and technology integration into Burberry’s sales and marketing model.

Know the bird by how it flys

Mon, 2012-09-17 20:41 — wendy.xue

In search of a news article relevant to this week's lecture, I came cross one that provides some intelligence on how to identifying birds (Article: Identifying Birds by Flying Style). For anyone who might have an interest in knowing the name of birds that he sees, he probably will try to identify them by their colours, shapes, looks. This new way that I learned from reading this article is different. It's identifying birds by their flying styles.

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