L9R3. Robert J. Glushko & Linsay Tabas, "Designing Service Systems by Bridging the Front Stage and Back Stage", Information Systems and E-Business Management, 2009

Guide Questions

  • How are the frontstage and backstage related?
  • What is the importance of having an end-to-end view of the service?
  • How is studying the flow of information between units or organizations relevant to the design of services?
0