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L5R2. Leonard L. Berry & Neeli Bendapudi, "Health Care: A Fertile Field for Service Research", Journal of Service Research, 2007

Fri, 07/10/2009 - 21:27 — admin

 Guide Questions

  • What is the value in studying services in the health care sector?
  • How can these insights on the health care sector be applied to other sectors?
  • What are the opportunities for innovation in the health care sector?  
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