L2R3. Roger Betancourt, & David Gautschi, "Product Innovation in Services: A Framework for Analysis", Advances in Applied Microeconomics, 2001 | ISSD Fall 2009

L2R3. Roger Betancourt, & David Gautschi, "Product Innovation in Services: A Framework for Analysis", Advances in Applied Microeconomics, 2001

Fri, 07/10/2009 - 21:15 — admin

This is a very technical paper, difficult to read, but it contains a nugget of insight and we're only reading that part (pp.162-167).

Guide Questions:

Can every economic activity be viewed as a configuration of production, distribution, and consumption activities?
How does this framework compare to that of Apte and Mason's?
How can this framework be used in service design and innovation?

Average:

L2
L2R3