L21R2. Scott A. Neslin et al, "Challenges and Opportunities in Multichannel Customer Management", Journal of Service Research, November 2006 | ISSD Fall 2009

L21R2. Scott A. Neslin et al, "Challenges and Opportunities in Multichannel Customer Management", Journal of Service Research, November 2006

Fri, 07/10/2009 - 23:15 — admin

Guide Questions:

What are the key challenges in managing customer relationships in multichannel environments?
What strategies can be implemented to address these challenges? How can these be applied to the design of service systems?

Average:

L21
L21R2