L1R3. Christopher Meyer & Andre Schwager, "Understanding Customer Experience", Harvard Business Review, February 2007 | ISSD Fall 2009

L1R3. Christopher Meyer & Andre Schwager, "Understanding Customer Experience", Harvard Business Review, February 2007

Fri, 07/10/2009 - 21:12 — admin

Guide Questions:

What determines "customer experience"?
How are customer relationship management and customer experience management related?
How is customer experience best managed?

Average:

Average: 5 (1 vote)

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