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L18R3. Rohit Verma, Gerhard Plaschka & Jordan J. Louviere, "Understanding Customer Choices: A Key to Successful Management of Hospitality Services", Cornell Hospitality Quarterly, 2002

Fri, 07/10/2009 - 23:10 — admin

Guide Questions:

  • What is discrete choice analysis?
  • How is this relevant in service design?
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