L12R2. Anna Goy et al, "Personalization in E-Commerce Applications", Lecture Notes in Computer Science, 2007 | ISSD Fall 2009

L12R2. Anna Goy et al, "Personalization in E-Commerce Applications", Lecture Notes in Computer Science, 2007

Fri, 07/10/2009 - 22:56 — admin

Guide Questions:

What are the challenges in e-commerce? How does personalization help address this?
What are different approaches to personalization as exemplified in current systems? What are emerging possibilities for the delivery of personalized services to consumers?
How can personalization be more effectively designed into service systems?

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L12
L12R2