Home

R2. Voss & Zomerdijk, "Innovation in Experiential Services" (Selections)

Wed, 08/17/2011 - 10:59am — monica
Type: 
Reading
Citation: 
Chris Voss & Leonieke Zomerdijk, "Innovation in Experiential Services", London Business School and Aim Research, June 2007.
URI: 
http://people.ischool.berkeley.edu/~glushko/ISSD-F09/InnovationInExperience.pdf
Focus On:
  • Start reading at pp. 19, Section 3, "The Process of Innovation"

Think About:

  • What are the methodologies employed by firms in the design of services?
  • In what aspects of service delivery does service innovation play a strategic role?

Class Meeting(s) that list this Resource: 
Title Author Last updatesort icon
L09. Design Concepts & Traceability monica 2011/09/28 - 1:10pm