R7. Alimendinger & Lombreglia, "Four Strategies for the Age of Smart Services" (Selections)

Type: 
Reading
Citation: 
G. Alimendinger & R. Lombreglia, "Four Strategies for the Age of Smart Services", Harvard Business Review, October 2005.

Focus on:

  • Introduction
  • What Makes Service Smart?
  • What a Connected Device Can Do
  • The Product Life Cycle from a Customer's Perspective
  • How Smart Do You Want Your Product to Be?
  • Out of the Basement
  • Your Worst Enemy

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