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R1. Neslin et al., "Challenges and Opportunities in Multichannel Customer Management" (Selections)

Sun, 08/14/2011 - 9:09am — monica
Type: 
Reading
Citation: 
S. Neslin et al., "Challenges and Opportunities in Multichannel Customer Management", Journal of Service Research, 2006.
URI: 
http://www.rug.nl/staff/p.c.verhoef/Jrn_servres2006.pdf

Focus On:

  • p. 95-98
  • p. 100-103
  • p. 108-109

Skim the rest.

Class Meeting(s) that list this Resource: 
Title Author Last updatesort icon
L07. Multi-Channel & Multi-Device Contexts monica 2011/09/21 - 11:28am