R3. Cook, "The Contribution Revolution: Letting Volunteers Build Your Business" (Selections)

Type: 
Reading
Citation: 
Scott Cook, "The Contribution Revolution: Letting Volunteers Build Your Business", Harvard Business Review, October 2008.

Focus On: 

  • Abstract
  • Introduction:  Cost Advantage, Scalability Advantage, Competitive Advantage
  • Where Can Contribution Systems Help My Company?
  • Why Do Contributors Contribute?

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