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R2. Kolesar et al., "Creating Customer Value Through Industrialized Intimacy" (Selections)

Sun, 08/14/2011 - 8:05am — monica
Type: 
Reading
Citation: 
Kolesar et al., "Creating Customer Value Through Industrialized Intimacy", Strategy and Business, 1998
URI: 
http://www.strategy-business.com/article/19127?gko=81aa7

Focus On: 

Industrialized Intimacy: Seven Key Design Principles

Class Meeting(s) that list this Resource: 
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L05. Service Encounters & Touch Points monica 2011/09/14 - 12:04pm
Assignment Instructions that list this Resource: 
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A6. Service Brainstorm (Grp) monica 2011/09/28 - 2:41pm