R4. Valacich et al., "The Online Consumer's Hierarchy of Needs"
Wed, 08/17/2011 - 1:47pm — monica
Type:
Reading
Citation:
J. Valacich et al, "The Online Consumer's Hierarchy of Needs", Communications of the ACM, September 2007.
Think About:
- What comprises the online consumer's hierarchy of needs?
- How is this relevant to the design of service systems?
- How does this affect the quality evaluation of service systems?
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