R3. Brechin, "Reconciling Market Segments and Personas"
Wed, 08/17/2011 - 1:29pm — monica
Type:
Reading
Citation:
Elaine Brechin, "Reconciling Market Segments and Personas", The Cooper Journal, March 2002.
Think About:
- What is the relationship between personas and market segments?
- How do personas become helpful in design?
Class Meeting(s) that list this Resource:
Title Author Last update 
L21. User/Customer Models & Personas monica 2011/11/08 - 10:33am
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