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R2. Verma et al., "Understanding Customer Choices"

Wed, 08/17/2011 - 1:27pm — monica
Type: 
Reading
Citation: 
R. Verma et al, "Understanding Customer Choices", Cornel Hospitality Quarterly, 2002.
URI: 
http://cqx.sagepub.com/cgi/reprint/43/6/15

Think About:

  • What is discrete choice analysis?
  • How is this relevant in service design?

Class Meeting(s) that list this Resource: 
Title Author Last updatesort icon
L21. User/Customer Models & Personas monica 2011/11/08 - 10:33am