R1. Bitner et al., "Service Blueprinting: A Practical Technique for Service Innovation" [Core Reading!]
Wed, 08/17/2011 - 1:15pm — monica
Type:
Reading
Citation:
M. Bitner et al., "Service Blueprinting: A Practical Technique for Service Innovation", California Management Review, 2008.
Think About:
- What is service blueprinting? How is it different from other process modeling techniques? Why is it important?
- What are the different components of service blueprint?
Class Meeting(s) that list this Resource:
Title Author Last update 
L18. Process Modeling (1 of 2) monica 2011/10/31 - 11:40am
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