R1. Adamavicius et al., "Personalization Technologies: A Process-Oriented Perspective" (Selections)

Type: 
Reading
Citation: 
G. Adamavicius et al., "Personalization Technologies: A Process-Oriented Perspective", Communications of the ACM, 2005.

Focus On:

  • Introduction p.83-85
  • Personalization Process p.85-86
  • Understanding the Consumer p.86
  • Conclusion p.90

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