R1. Bitner, "Servicescapes: The Impact of Physical Surroundings on Customers and Employees"
Wed, 08/17/2011 - 12:19pm — monica
Type:
Reading
Citation:
Mary Jo Bitner, "Servicescapes: The Impact of Physical Surroundings on Customers and Employees", The Journal of Marketing, April 1992.
Class Meeting(s) that list this Resource:
Title Author Last update 
L12. Design Process monica 2011/10/10 - 12:01pm
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