R1. Bitner, "Servicescapes: The Impact of Physical Surroundings on Customers and Employees"

Type: 
Reading
Citation: 
Mary Jo Bitner, "Servicescapes: The Impact of Physical Surroundings on Customers and Employees", The Journal of Marketing, April 1992.


Class Meeting(s) that list this Resource: 
Title Author Last updatesort icon
L12. Design Process monica 2011/10/10 - 12:01pm