R2. Shapiro et al., "Staple Yourself to an Order"

Type: 
Reading
Citation: 
B. Shapiro et al., "Staple Yourself to an Order", Harvard Business Review, July-August 1992.

Think About:

  • What does 'stapling yourself to an order' entail?
  • What kind of issues can be discovered using this technique?
  • How does this technique become relevant to service innovation and improvement?

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