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Who dominates the coming presidential election?

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Tue, 2012-09-04 01:50 — eunkwang joo

As the President Obama won the 2008's election by tapping into social media and analyzing social data, experts emphasize analytics of big data in the coming presidential election. During the 08's election, the Obama team dived into various online social channels such as Facebook, Twitter, and Youtube, and collected user data to develop online campaign strategy. The result proved the effectiveness of the data efforts.


It is the first step for data analytics to select what data to collect and analyze; a biased dataset can drive to wrong decision making. How to organize the data is another important process of data analytics. For example, the Obama team found that $3 is a magic number; many people started donating at this number to win a chance to attend a fundraiser with George Clooney and other celebrities. It is a result of micro-targeting a range of dollar solicitations online. 


The coming presidential election will show the importance of big data analytics as well. Both Republican Party and Democratic Party hire many data miners and engineers for data analytics.The campaign which dominates big data will win the race.


http://sloanreview.mit.edu/improvisations/2012/06/20/big-data-and-the-u-s-presidential-campaign/#.UEWRb6RSdJU